Posted on June 5th, 2008 by Raj Gajwani
Kevin Nalts has earned more than 25 million views on YouTube. How can you get visibility like that? Nalts has some tips for you in his excellent blog post, The Marketer’s Cheat Sheet to Viral Video.
Here is Kevin Nalts’ eight-step summary of how to do viral video (slightly condensed):
Step 1: Determine if your [...]
Filed under: YouTube, effective online video, marketing, strategy, video, video campaign | 1 Comment »
Posted on December 18th, 2007 by Raj Gajwani
Here’s some exciting news for video content creators… Google has launched Video Sitemaps, a tool that allows webmasters to submit video content into the Google search engine(s) more effectively. We’ll be implementing this as a core functionality in the SilverDock application servers shortly.
Why is this exciting? Today, the video-web is similar to the [...]
Filed under: ecommerce, effective online video, marketing, online retail, strategy, video | 1 Comment »
Posted on December 4th, 2007 by Raj Gajwani
The Wall Street Journal has a short video interview about how innovative small businesses are using “viral video” to get their message out. The interview discusses “best-in-class” viral video strategies by WillItBlend (by Blendtec), Val’s Art Diary, and Moe’s Southwest Grill.
Here is some of the WSJ’s advice on making successful viral videos:
Videos that tend to [...]
Filed under: SilverDock, ecommerce, effective online video, marketing, online retail, strategy, video | No Comments »
Posted on November 27th, 2007 by Raj Gajwani
“Viral video” is the talk of e-commerce these days; everyone’s wondering if they could be the next Will It Blend phemon. In today’s crowded media landscape, though, it’s easier said than done.
That’s why there’s such a storm around a recent TechCrunch post called The Secret Strategies Behind Many Viral Videos. In it, a [...]
Filed under: YouTube, effective online video, video | No Comments »