Posted on July 9th, 2008 by Raj Gajwani
The Wall Street Journal reporting this morning that Google’s Push to Sell Ads On YouTube Hits Snags. The problem, in my opinion, lies more with Google/YouTube than with the market. There’s plenty of real innovation happening in online video advertising — just look at VideoEgg and Tremor Media for example. And we speak every day [...]
Filed under: Google, YouTube, market size, online advertising, video | No Comments »
Posted on February 19th, 2008 by Raj Gajwani
Google is launching a new initiative (very very quietly): they’re adding video ads to Google’s own search result pages.
This doesn’t come as a surprise; if anything, it’s way overdue. Google introduced Video AdWords back in mid-2006 but confined them to its “content network”. This week’s news indicates that Google is now going to [...]
Filed under: Google, market size, strategy, video | No Comments »
Posted on November 24th, 2007 by Raj Gajwani
Everyone knows that higher production values are worth something. Of course, the rise of popular “two kids with a camcorder” video shows that it’s not the only important factor. So the question is, how important is professional quality production, when it comes to online video?
Here’s a neat way to figure out the answer. [...]
Filed under: video | No Comments »