Posted on July 10th, 2008 by Raj Gajwani
From StreamingMedia.com: In a new report called How Video Will Take Over the World, Forrester Research analyst James McQuivey encourages companies to embrace a world where video is everywhere. [...] In How Video Will Take Over the World, McQuivey lays out a vision for a world in which individuals will be able to watch video [...]
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Posted on May 19th, 2008 by Raj Gajwani
Why do people shop? It’s not just to acquire things they want or need. People shop because it makes them feel good. Cheryl Lu-Lien Tan has an intriguing article in the Wall Street Journal called The Neuroscience of Retailing: Research Shows Shopping Can Make People Euphoric: Research shows that people often do get a high [...]
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Posted on May 5th, 2008 by Raj Gajwani
Bob Cringely, everyone’s favorite gossip-columnist-cum-technology-strategist, is back with more juicy gossip about Apple and Adobe. Cringely asserts that Apple is quietly advertising its professional applications business for sale — in order to clear the way for an acquisition of Adobe. Cringely’s job is to entertain and incite his readers and he’s certainly doing a great [...]
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Posted on April 30th, 2008 by Raj Gajwani
Michelle Megna has an exellent article on “Creating Content that Turns Browsers into Buyers” in ECommerce Guide. It’s a summary of a webinar hosted by Lauren Freedman of the e-tailing group inc. and Scott Todaro of DemandWare. Lauren Freedman of the e-tailing group shares this advice: the product page… now functions the way home pages [...]
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Posted on March 16th, 2008 by Raj Gajwani
The New York Times reports that heavy usage of video is driving Internet traffic through the roof — increasing by 50% every year according to conservative estimates (or 100% a year, if you believe the aggressive forecasters). Last year, by one estimate, the video site YouTube, owned by Google, consumed as much bandwidth as the [...]
Filed under: YouTube, reliability, video | No Comments »
Posted on March 11th, 2008 by Raj Gajwani
Emily Steel reports in Friday’s Wall Street Journal that Toyota has launched a new video marketing campaign on YouTube. Essentially, YouTube is creating a high-end microsite that offers contests and culls appropriate content from the YouTube’s user-generated videos. The result is one of the most intricate and expensive campaigns ever on YouTube; Toyota is paying [...]
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Posted on March 5th, 2008 by Raj Gajwani
Omniture has announced the availability of video analytics in their marketing & analytics suite. TechCrunch reports: As far as functionality is concerned, the most important addition to SiteCatalyst is support for the tracking of video usage across the web. If you are a marketer who uses videos to spread your message, you can now use [...]
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Posted on February 25th, 2008 by Raj Gajwani
I know this sounds far-fetched, like something out of a William Gibson novel. But I swear I’m not making this up: Pakistan didn’t like something on YouTube. So they tried to block YouTube in Pakistan. And accidentally blocked YouTube for the whole world. Whoops! The Wall Street Journal reports: Service on Google Inc.’s YouTube [...]
Filed under: YouTube, video | No Comments »
Posted on February 19th, 2008 by Raj Gajwani
Google is launching a new initiative (very very quietly): they’re adding video ads to Google’s own search result pages. This doesn’t come as a surprise; if anything, it’s way overdue. Google introduced Video AdWords back in mid-2006 but confined them to its “content network”. This week’s news indicates that Google is now going to start [...]
Filed under: Google, market size, strategy, video | No Comments »
Posted on November 28th, 2007 by Raj Gajwani
What are the rules for making effective online videos? How do you get viewers from a video? Who are the role models to examine? The Wall Street Journal offers up answers in Lights! Camera! Sales! How to use video to expand your business in a YouTube world. The key takeaways: Be Funny Tap Into Current [...]
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Posted on November 27th, 2007 by Raj Gajwani
“Viral video” is the talk of e-commerce these days; everyone’s wondering if they could be the next Will It Blend phemon. In today’s crowded media landscape, though, it’s easier said than done. That’s why there’s such a storm around a recent TechCrunch post called The Secret Strategies Behind Many Viral Videos. In it, a Stanford [...]
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Posted on October 23rd, 2007 by Echo
You know how they say that a picture is worth a thousand words? Well an average-length product video (30-40 seconds) contains over a 1,000 pictures. That’s as powerful as a MILLION WORDS! Okay, I may be exaggerating a bit (I’m from Hollywood, remember). But it’s totally clear that video is SO much more powerful than [...]
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Posted on April 4th, 2007 by Raj Gajwani
Around here, we say that our SKUmercial product videos “make customers fall in love” with your products. Actually, that might not be right — it could be lust! We’ve honed the art of making products look gorgeous. In fact, our slow-mo close-ups are almost… pornographic! (Please don’t tell my mother that I’m making retail porn [...]
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Posted on January 17th, 2007 by Raj Gajwani
My high school philosophy teacher Mrs. Levy used to say: once it’s in the news, it’s not “new” anymore. The cover story of this month’s Internet Retailer magazine is “Blending video and e-commerce”. Video for e-commerce has arrived. “Blending video and e-commerce” by Bill Siwicki is a must-read for anyone thinking about the future of [...]
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