This has been a long time coming, but it’s starting to happen…. video in SERPs!  This is a big deal to the direct-response advertiser (i.e. most online advertisers). Yahoo Shows Search Ads with Images and Video (NYT).  Excerpts from the pre-announcement: Yahoo is introducing a new type of search advertising that integrates images and video [...]

Filed under: online advertising, video | 1 Comment »

TechCrunch is reporting that YouTube accounts for over 25% of Google’s search volume.  To put it another way, YouTube by itself is 1/3 the size of Google (in terms of search volume) and bigger than every other search engine… bigger than Yahoo, bigger than Live.com.  That’s quite a stat to wrap your head around! We’ve [...]

Filed under: Google, YouTube, effective online video, market size, marketing, online advertising | 1 Comment »

Here’s some exciting news for video content creators… Google has launched Video Sitemaps, a tool that allows webmasters to submit video content into the Google search engine(s) more effectively. We’ll be implementing this as a core functionality in the SilverDock application servers shortly. Why is this exciting? Today, the video-web is similar to the text-web [...]

Filed under: ecommerce, effective online video, marketing, online retail, strategy, video | 1 Comment »