Posted on December 8th, 2007 by Raj Gajwani
Bob Tedeschi of the NYT reports:
Aided by less expensive and more sophisticated technology, stores like RealmDekor.com, CleanAirGardening.com and SitStay.com are competing with retailers as well as bigger sites like Amazon.
The article (Small Merchants Gain Large Presence on Web) talks about how smaller retailers are cleverly using online promotion and marketing to compete with much larger [...]
Filed under: Yahoo Stores, YouTube, ecommerce, marketing, online retail, video, video campaign | 1 Comment »
Posted on December 4th, 2007 by Raj Gajwani
The Wall Street Journal has a short video interview about how innovative small businesses are using “viral video” to get their message out. The interview discusses “best-in-class” viral video strategies by WillItBlend (by Blendtec), Val’s Art Diary, and Moe’s Southwest Grill.
Here is some of the WSJ’s advice on making successful viral videos:
Videos that tend to [...]
Filed under: SilverDock, ecommerce, effective online video, marketing, online retail, strategy, video | No Comments »
Posted on November 27th, 2007 by Raj Gajwani
“Viral video” is the talk of e-commerce these days; everyone’s wondering if they could be the next Will It Blend phemon. In today’s crowded media landscape, though, it’s easier said than done.
That’s why there’s such a storm around a recent TechCrunch post called The Secret Strategies Behind Many Viral Videos. In it, a [...]
Filed under: YouTube, effective online video, video | No Comments »
Posted on May 1st, 2007 by Raj Gajwani
You know what drives me absolutely nutty?
Blinking things on a Web page.
Animations and blinky ads make it extremely difficult to read. What part of “Don’t make your potential customers hate you” don’t the advertisers understand?
David Pogue, The New York Times, April 25 2007
At least as far back as John Wanamaker, brick-and-mortar retailers have understood [...]
Filed under: SilverDock, effective online video, product video | No Comments »