Posted on June 3rd, 2008 by Raj Gajwani
For your reading pleasure, and oldie-but-goodie: an excellent article by Bob Tedeschi in the New York Times last year surveyed the state of video in online retail. He reports on early innovations from 1-800-Flowers, Blendtec, and Golfsmith.
I found this article interesting because, about a year ago when it was written, Tedeschi noted that “Whether [...]
Filed under: ecommerce, effective online video, marketing, online advertising, online retail, product demo, retail | No Comments »
Posted on December 8th, 2007 by Raj Gajwani
Bob Tedeschi of the NYT reports:
Aided by less expensive and more sophisticated technology, stores like RealmDekor.com, CleanAirGardening.com and SitStay.com are competing with retailers as well as bigger sites like Amazon.
The article (Small Merchants Gain Large Presence on Web) talks about how smaller retailers are cleverly using online promotion and marketing to compete with much larger [...]
Filed under: Yahoo Stores, YouTube, ecommerce, marketing, online retail, video, video campaign | 1 Comment »
Posted on December 4th, 2007 by Raj Gajwani
The Wall Street Journal has a short video interview about how innovative small businesses are using “viral video” to get their message out. The interview discusses “best-in-class” viral video strategies by WillItBlend (by Blendtec), Val’s Art Diary, and Moe’s Southwest Grill.
Here is some of the WSJ’s advice on making successful viral videos:
Videos that tend to [...]
Filed under: SilverDock, ecommerce, effective online video, marketing, online retail, strategy, video | No Comments »