This has been a long time coming, but it’s starting to happen…. video in SERPs! This is a big deal to the direct-response advertiser (i.e. most online advertisers). Yahoo Shows Search Ads with Images and Video (NYT). Excerpts from the pre-announcement: Yahoo is introducing a new type of search advertising that integrates images and video [...]
Filed under: online advertising, video | 1 Comment »
PermissionTV has released a survey on how marketers and agencies are planning to use online video in 2009. By now, no one should be surprised by the results — everyone’s doing a LOT more online video in 2009. In fact 77% of the respondents say that video will be “an important strategic initiative” this year. [...]
Filed under: marketing, online advertising, strategy, video, video campaign | 1 Comment »
For your reading pleasure, and oldie-but-goodie: an excellent article by Bob Tedeschi in the New York Times last year surveyed the state of video in online retail. He reports on early innovations from 1-800-Flowers, Blendtec, and Golfsmith. I found this article interesting because, about a year ago when it was written, Tedeschi noted that “Whether [...]
Filed under: ecommerce, effective online video, marketing, online advertising, online retail, product demo, retail | No Comments »
Bob Tedeschi of the NYT reports: Aided by less expensive and more sophisticated technology, stores like RealmDekor.com, CleanAirGardening.com and SitStay.com are competing with retailers as well as bigger sites like Amazon. The article (Small Merchants Gain Large Presence on Web) talks about how smaller retailers are cleverly using online promotion and marketing to compete with [...]
Filed under: Yahoo Stores, YouTube, ecommerce, marketing, online retail, video, video campaign | 1 Comment »
The Wall Street Journal has a short video interview about how innovative small businesses are using “viral video” to get their message out. The interview discusses “best-in-class” viral video strategies by WillItBlend (by Blendtec), Val’s Art Diary, and Moe’s Southwest Grill. Here is some of the WSJ’s advice on making successful viral videos: Videos that [...]
Filed under: SilverDock, ecommerce, effective online video, marketing, online retail, strategy, video | No Comments »