Emily Steel reports in Friday’s Wall Street Journal that Toyota has launched a new video marketing campaign on YouTube. Essentially, YouTube is creating a high-end microsite that offers contests and culls appropriate content from the YouTube’s user-generated videos.
The result is one of the most intricate and expensive campaigns ever on YouTube; Toyota is paying [...]

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Everyone knows that higher production values are worth something. Of course, the rise of popular “two kids with a camcorder” video shows that it’s not the only important factor. So the question is, how important is professional quality production, when it comes to online video?
Here’s a neat way to figure out the answer. [...]

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