Omniture has announced the availability of video analytics in their marketing & analytics suite.
TechCrunch reports:
As far as functionality is concerned, the most important addition to SiteCatalyst is support for the tracking of video usage across the web. If you are a marketer who uses videos to spread your message, you can now use Omniture to [...]

Filed under: effective online video, product video, strategy, video | No Comments »

“Viral video” is the talk of e-commerce these days; everyone’s wondering if they could be the next Will It Blend phemon. In today’s crowded media landscape, though, it’s easier said than done.
That’s why there’s such a storm around a recent TechCrunch post called The Secret Strategies Behind Many Viral Videos. In it, a [...]

Filed under: YouTube, effective online video, video | No Comments »