Posted on June 5th, 2008 by Raj Gajwani
Kevin Nalts has earned more than 25 million views on YouTube. How can you get visibility like that? Nalts has some tips for you in his excellent blog post, The Marketer’s Cheat Sheet to Viral Video.
Here is Kevin Nalts’ eight-step summary of how to do viral video (slightly condensed):
Step 1: Determine if your [...]
Filed under: YouTube, effective online video, marketing, strategy, video, video campaign | 1 Comment »
Posted on February 25th, 2008 by Raj Gajwani
Several readers left thoughtful comments about my recent post, Flash for the iPhone? It’s Apple vs. Microsoft all over again…
Ird writes: Steve Jobs has no intentions of supporting Flash; especially on the iphone. Apple’s pushing the H.264 open standard and will stick to its guns because Apple want to use it this standard for AppleTV, [...]
Filed under: market size, strategy, video | 1 Comment »
Posted on February 19th, 2008 by Raj Gajwani
Google is launching a new initiative (very very quietly): they’re adding video ads to Google’s own search result pages.
This doesn’t come as a surprise; if anything, it’s way overdue. Google introduced Video AdWords back in mid-2006 but confined them to its “content network”. This week’s news indicates that Google is now going to [...]
Filed under: Google, market size, strategy, video | No Comments »
Posted on December 13th, 2007 by Raj Gajwani
Here’s some more interesting data from eMarketer: online retail sales are expected to grow to $245 billion by 2011, from about $131 billion in 2007. That’s a 17% annual growth rate from 2007 to 2011.
Filed under: ecommerce, online retail, strategy | No Comments »
Posted on November 27th, 2007 by Raj Gajwani
2007 is a turning point for “Cyber Monday” — the year this invented concept turned from obscure marketing gimmick to industry rallying cry. The best part is that customers seem to be playing along.
Every rose has its thorn, though… and this year, perhaps the most dramatic prick happened to Yahoo Stores. Yahoo Stores [...]
Filed under: Yahoo Stores, cyber monday, online retail, outage, shopping carts, strategy | No Comments »