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Coming soon: Best Practices whitepaper on Video for Online Retail

The team here at SilverDock is working up a really neat whitepaper. In 2006 and 2007, we learned a lot about what works (and what doesn’t work) in video for Internet retailers. Our new whitepaper will reveal some of the most important “Best Practices” to consider.
More info coming very soon…

Slow Servers on Cyber Monday

According to Keynote Systems (as reported in the WSJ), up to a third of retail websites are seeing major slowdowns. Some sites are 400% slower under heavy customer traffic. Sears.com actually locked out customers for a big chunk of Friday!
No retailer wants to “lock the doors” on customers. Site uptime is [...]

the Rackspace outage — could it happen to you?

The blogosphere is abuzz over Rackspace’s major outage last night. Apparently this is the first major outage in many years for Rackspace, a data center provider famous for its promise of “100% uptime” and “fanatical support”. Lots of Internet services pay the Rackspace premium (typically 2x the cost of competitors) for that assurance.
Last [...]

Raj hits the Red Carpet

Not only did SilverDock make a huge splash at this year’s Shop.org Annual Summit, but Raj ruled the red carpet with an awesome interview! (Watch it here: http://www.shop.org/events/summit/2007/#TV). As someone who used to film red carpet charity events in Hollywood, no one could be more proud of Raj than me.
In his interview, Raj says that [...]

SilverDock to sponsor “Shop.org TV”

Exciting news… SilverDock will be an official silver sponsor of the Shop.org Annual Summit 2007 in Las Vegas. We’re hosting “Shop.org TV”, a real-time TV station at the show featuring interviews with industry experts and vendors. Come see us at the Shop.org Annual Summit!

“Don’t make your potential customers hate you”

You know what drives me absolutely nutty?
Blinking things on a Web page.
Animations and blinky ads make it extremely difficult to read. What part of “Don’t make your potential customers hate you” don’t the advertisers understand?
David Pogue, The New York Times, April 25 2007

At least as far back as John Wanamaker, brick-and-mortar retailers have understood [...]

The #1 e-commerce trend: “Video that sells”

Jay Herratti, SVP of strategic planning for IAC/ InterActiveCorp, spoke about “The Five Key E-commerce Trends That Require Your Attention” at this summer’s eTail 2006 conference. What’s the#1 trend to watch?
1) Video that sells.
“It’s now become possible for broadband video to be distributed successfully online,” noted Herratti, citing the near-mass penetration of broadband (as [...]