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Web Sales Tactics: Virtual Salespeople and Zombie Videos

CNBC reports that video is gaining more and more adoption in the retail channel.  We’re definitely seeing that here at SilverDock.
One of the more interesting revelations of 2008 is the diversity of online video formats.  We see demand ranging from silent 15-second product clips (the “low cost, high volume” approach) all the way up to [...]

Exclusive Video Interview: Joan Broughton, Shop.org’s VP of Content and Education

Joan Broughton, Shop.org’s VP of Content and Education, speaks with Bill Bass on Shop.org TV:

As Shop.org’s Vice President of Content and Education, Joan Broughton oversees speakers, format, content, and networking for all Shop.org conferences, retailer-only workshops, tele-seminars, and regional events and meetings. She also manages all Shop.org research and publications as well as virtual community [...]

Exclusive Video Interview: Ellen Davis of Shop.org

Ellen Davis of Shop.org, speaks with Bill Bass on Shop.org TV:

Ellen Davis joined the National Retail Federation in 2002 and was named Vice President in 2008. She is responsible for helping shape NRF’s communications strategy, acting as a primary NRF spokesperson, and conducting analysis of NRF consumer research and industry trends.
In 2007, Davis was named [...]

Shop.org TV interviews — now available online!

SilverDock produced Shop.org TV, a series of exclusive interviews with eCommerce experts, at September’s Shop.org Annual Summit.  To access the entire interview series online, visit the YouTube playlist of Shop.org TV, 2008 edition!

SilverDock exhibits at Shop.org’s 2008 Annual Summit

Here’s a big THANK YOU to the clients and visitors who joined us at the annual Shop.org Annual Summit in Las Vegas last week!  The SilverDock team had a great time meeting all of you.
Once again, we were pleased to be a Silver Sponsor of the show and Producer of “Shop.org TV”, a series of [...]

Raj hits the Red Carpet

Not only did SilverDock make a huge splash at this year’s Shop.org Annual Summit, but Raj ruled the red carpet with an awesome interview! (Watch it here: http://www.shop.org/events/summit/2007/#TV). As someone who used to film red carpet charity events in Hollywood, no one could be more proud of Raj than me.
In his interview, Raj says that [...]

“Cyber Monday” - fact or fiction?

A client recently asked me about “Cyber Monday” - is it really the biggest day of the year for online retail?
The image of millions of Americans eagerly rushing to their web browsers on Monday morning is striking (and, truth be told, a little comical). Critics point out that Cyber Monday is kind of a [...]