Posted on May 19th, 2008 by Raj Gajwani
Why do people shop?
It’s not just to acquire things they want or need. People shop because it makes them feel good.
Cheryl Lu-Lien Tan has an intriguing article in the Wall Street Journal called The Neuroscience of Retailing: Research Shows Shopping Can Make People Euphoric:
Research shows that people often do get a high from shopping [...]
Filed under: ecommerce, effective online video, luxury, marketing, online retail, retail, strategy | No Comments »
Posted on May 18th, 2008 by Raj Gajwani
The good people at Proclivity have gotten a nice bit of PR in the NYT tomorrow: Guessing the Online Customer’s Next Want, interviewing Proclivity’s CEO Sheldon Gilbert. Congratulations to Sheldon and the team!
SilverDock interviewed Sheldon Gilbert about Proclivity at last year’s Shop.org Annual Summit. Sheldon shared his thoughts on Proclivity’s behavioral targeting technology. [...]
Filed under: ecommerce, marketing, retail | No Comments »
Posted on April 11th, 2008 by Raj Gajwani
Department stores have been aggressively pushing private-label brands over the past decade, depriving independent brands of floor space and promotional muscle. However we may be approaching a turning point.
The Wall Street Journal points out (Exclusive Lines May Prove Risky in Cool Economy) that several major department stores have put a LOT of eggs into [...]
Filed under: market size, marketing, retail, strategy | No Comments »
Posted on December 18th, 2007 by Raj Gajwani
FutureNow’s “2007 Retail Customer Experience Study” surveyed 300 online retailers to find out the state of the industry. Their key findings:
74% offered estimated delivery times
58% correctly answered an e-mail question within 24 hours
52% of retailers had physical stores; only 10% of all retailers offered in-store pickup of orders
43% offered free shipping
42% provided shipping costs [...]
Filed under: ecommerce, marketing, online retail, strategy | No Comments »