Posted on November 20th, 2008 by Raj Gajwani
CNBC reports that video is gaining more and more adoption in the retail channel. We’re definitely seeing that here at SilverDock. One of the more interesting revelations of 2008 is the diversity of online video formats. We see demand ranging from silent 15-second product clips (the “low cost, high volume” approach) all the way up [...]
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Posted on May 19th, 2008 by Raj Gajwani
Why do people shop? It’s not just to acquire things they want or need. People shop because it makes them feel good. Cheryl Lu-Lien Tan has an intriguing article in the Wall Street Journal called The Neuroscience of Retailing: Research Shows Shopping Can Make People Euphoric: Research shows that people often do get a high [...]
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Posted on May 18th, 2008 by Raj Gajwani
The good people at Proclivity have gotten a nice bit of PR in the NYT tomorrow: Guessing the Online Customer’s Next Want, interviewing Proclivity’s CEO Sheldon Gilbert. Congratulations to Sheldon and the team! SilverDock interviewed Sheldon Gilbert about Proclivity at last year’s Shop.org Annual Summit. Sheldon shared his thoughts on Proclivity’s behavioral targeting technology. Check [...]
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Posted on April 11th, 2008 by Raj Gajwani
Department stores have been aggressively pushing private-label brands over the past decade, depriving independent brands of floor space and promotional muscle. However we may be approaching a turning point. The Wall Street Journal points out (Exclusive Lines May Prove Risky in Cool Economy) that several major department stores have put a LOT of eggs into [...]
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Posted on December 18th, 2007 by Raj Gajwani
FutureNow’s “2007 Retail Customer Experience Study” surveyed 300 online retailers to find out the state of the industry. Their key findings: 74% offered estimated delivery times 58% correctly answered an e-mail question within 24 hours 52% of retailers had physical stores; only 10% of all retailers offered in-store pickup of orders 43% offered free shipping [...]
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