Think you’ve got a lot of competition? You’re right.
According to the Bureau of Labor Statistics, there are over one million retail establishments in the US. Or as Austin Powers might put it: “One MEELLION retailers! (Mua ha ha ha…)”
In such a brutally competitive market, even tiny details are crucial. Jessica Vascellaro writes in today’s [...]
Filed under: ecommerce, marketing, online retail | No Comments »
Jay Herratti, SVP of strategic planning for IAC/ InterActiveCorp, spoke about “The Five Key E-commerce Trends That Require Your Attention” at this summer’s eTail 2006 conference. What’s the#1 trend to watch?
1) Video that sells.
“It’s now become possible for broadband video to be distributed successfully online,” noted Herratti, citing the near-mass penetration of broadband (as [...]
Filed under: SilverDock, effective online video, marketing, online retail, product demo, video | No Comments »
In today’s Wall Street Journal, Joanna Ossinger reports that
“online retailers and shopping-information sites are starting to figure out how to use videos to draw visitors to their sites and help propel sales.”
QVC.com, the online store for home-shopping channel QVC, is naturally one of the pioneers of online retail video. Senior VP Bob Myers notes [...]
Filed under: online retail, strategy, video | No Comments »