Posted on February 10th, 2009 by Raj Gajwani
Most retailers have only just begun experimenting with online product videos, but early indications point to product videos becoming a powerful sales tool. “Among the benefits of videos touted by Web retailers are a lower number of abandoned shopping carts, reduced return rates and higher sales,” says Jeffrey Grau, eMarketer senior analyst and author of [...]
Filed under: ecommerce, marketing, online retail, product video, shopping carts, strategy, video | No Comments »
Posted on February 9th, 2009 by Raj Gajwani
According to ComScore data, online shoppers are watching more and more retailer videos. The number of shoppers who watched retail video grew by 40% from October 2007 to October 2008. We think a better measure is PENETRATION — what percent of online shoppers are watching retail videos? By that measure, video usage grew from 17% [...]
Filed under: ecommerce, market size, marketing, online retail, product video, retail, video | No Comments »
Posted on May 6th, 2008 by Raj Gajwani
Bob Tedeschi of the New York Times reports on how e-commerce retailers are using video to increase customer satisfaction. Some highlights: Gordon Magee, head of Internet marketing for Drs. Foster & Smith, based in a Rhinelander, Wis., said a transition to video “will be seamless for us.” The company, Mr. Magee said, has in recent [...]
Filed under: ecommerce, effective online video, marketing, product video, video, video campaign | No Comments »
Posted on January 24th, 2008 by Raj Gajwani
Why is video important? Amazon.com VP Colin Bodell shares his opinion: When you can actually see the item in action all the writing in the world can’t compare. We want to deliver a richer shopping experience and give the shopper as much information as possible so it will lead to a more satisfying shopping experience. [...]
Filed under: ecommerce, effective online video, online retail, product video, video | 1 Comment »
Posted on December 13th, 2007 by Raj Gajwani
According to the Hitwise 100 Retail Index, Amazon.com was the most-visited retail Web site on Cyber Monday. Amazon deserves credit for continuing to innovate aggressively in an industry that is often slow to challenge conventional wisdom. From Amazon Prime, to their wide embrace of third-party sellers, to Amazon’s recent introduction of Product Video (which silverdock.com [...]
Filed under: cyber monday, ecommerce, product video | 2 Comments »
Posted on October 24th, 2007 by Art
You know video is important, but you’re too busy to look into it… right? Think again. Right now, SilverDock is offering a “5 – 2 – 2″ special. That’s 5 product videos, 2 week turnaround, for $2,000. We’ll get you up & running before the holiday rush, your customers will love your slick new videos, [...]
Filed under: SilverDock, effective online video, product demo, product video, video | No Comments »
Posted on October 23rd, 2007 by Echo
You know how they say that a picture is worth a thousand words? Well an average-length product video (30-40 seconds) contains over a 1,000 pictures. That’s as powerful as a MILLION WORDS! Okay, I may be exaggerating a bit (I’m from Hollywood, remember). But it’s totally clear that video is SO much more powerful than [...]
Filed under: YouTube, online retail, product video | No Comments »
Posted on September 23rd, 2007 by Echo
Not only did SilverDock make a huge splash at this year’s Shop.org Annual Summit, but Raj ruled the red carpet with an awesome interview! (Watch it here: http://www.shop.org/events/summit/2007/#TV). As someone who used to film red carpet charity events in Hollywood, no one could be more proud of Raj than me. In his interview, Raj says [...]
Filed under: SilverDock, marketing, product video | No Comments »
Posted on April 4th, 2007 by Raj Gajwani
Around here, we say that our SKUmercial product videos “make customers fall in love” with your products. Actually, that might not be right — it could be lust! We’ve honed the art of making products look gorgeous. In fact, our slow-mo close-ups are almost… pornographic! (Please don’t tell my mother that I’m making retail porn [...]
Filed under: effective online video, marketing, online retail, product video | No Comments »