From the Internet Retailer IRNewsLink for June 20, 2008, here’s the number one “hot tip” (out of 40) for online retailing success:
. 1. Web video has become a key tool in e-commerce. About 59% of Internet users view at least one video per week and viewing by [...]
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For your reading pleasure, and oldie-but-goodie: an excellent article by Bob Tedeschi in the New York Times last year surveyed the state of video in online retail. He reports on early innovations from 1-800-Flowers, Blendtec, and Golfsmith.
I found this article interesting because, about a year ago when it was written, Tedeschi noted that “Whether [...]
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Oprah’s website crashed on Monday when over 500,000 visitors tried to view her live webcast. As the Wall Street Journal puts it,
When will people learn? If you’re promoting something on your Web site – particularly something that stresses your tech equipment like an online video – make sure that you’re prepared to handle [...]
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Dear readers and friends, a quick announcement:
Our CEO, Raj Gajwani, was interviewed by Practical eCommerce’s Pat Callahan for their “eCommerce Conversations” podcast. Raj spoke with Pat about why more and more retailers are using online video to merchandise products. Check out the podcast at Practical eCommerce (or search for it on iTunes).
The folks [...]
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eMarketer is reporting that online video advertising will grow 207% between 2008 and 2011 — to about $4.2 billion. Assuming that 2007 online video advertising comes in around $800m (based on eMarketer’s previous estimates), this represents a 430% increase from 2007. By my math, that’s a sustained 52% annual growth rate for online video advertising.
Does [...]
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The YouTube phenomenon continues to capture the attention of marketers who want to capture the younger demographics. Even we sometimes refer to the “YouTube generation”, assuming that online video is an under-25 pursuit. How accurate is that assumption?
At the Streaming Media conference in San Jose this week, Mary Hodder of Dabble pointed out [...]
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You know video is important, but you’re too busy to look into it… right? Think again. Right now, SilverDock is offering a “5 - 2 - 2″ special. That’s 5 product videos, 2 week turnaround, for $2,000. We’ll get you up & running before the holiday rush, your customers will love your slick new videos, [...]
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You know what drives me absolutely nutty?
Blinking things on a Web page.
Animations and blinky ads make it extremely difficult to read. What part of “Don’t make your potential customers hate you” don’t the advertisers understand?
David Pogue, The New York Times, April 25 2007
At least as far back as John Wanamaker, brick-and-mortar retailers have understood [...]
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