Posted on July 9th, 2008 by Raj Gajwani
The Wall Street Journal reporting this morning that Google’s Push to Sell Ads On YouTube Hits Snags. The problem, in my opinion, lies more with Google/YouTube than with the market. There’s plenty of real innovation happening in online video advertising — just look at VideoEgg and Tremor Media for example. And we speak every day [...]
Filed under: Google, YouTube, market size, online advertising, video | No Comments »
Posted on April 28th, 2008 by Raj Gajwani
E-Commerce Times has an excellent survey on the state of online video advertising. Although written last year, John Mello’s summary of the current video ad landscape remains insightful and (thankfully) concise.
A few observations from the article:
65% of broadband users occasionally watch video online (as of 2007). In 2006 the number was 44%
while “YouTube [...]
Filed under: YouTube, effective online video, market size, online advertising, video | No Comments »
Posted on December 13th, 2007 by Raj Gajwani
eMarketer is reporting that online video advertising will grow 207% between 2008 and 2011 — to about $4.2 billion. Assuming that 2007 online video advertising comes in around $800m (based on eMarketer’s previous estimates), this represents a 430% increase from 2007. By my math, that’s a sustained 52% annual growth rate for online video advertising.
Does [...]
Filed under: marketing, strategy | No Comments »