Posted on July 9th, 2008 by Raj Gajwani
The Wall Street Journal reporting this morning that Google’s Push to Sell Ads On YouTube Hits Snags. The problem, in my opinion, lies more with Google/YouTube than with the market. There’s plenty of real innovation happening in online video advertising — just look at VideoEgg and Tremor Media for example. And we speak every day [...]
Filed under: Google, YouTube, market size, online advertising, video | No Comments »
Posted on April 28th, 2008 by Raj Gajwani
E-Commerce Times has an excellent survey on the state of online video advertising. Although written last year, John Mello’s summary of the current video ad landscape remains insightful and (thankfully) concise.
A few observations from the article:
65% of broadband users occasionally watch video online (as of 2007). In 2006 the number was 44%
while “YouTube [...]
Filed under: YouTube, effective online video, market size, online advertising, video | No Comments »
Posted on February 25th, 2008 by Raj Gajwani
The IAB and PwC have announced the results of their annual study on Internet advertising.
Their conclusion: the online ad market grew to $21.1 billion in 2007. That’s a 25% growth rate over 2006.
The press will soon begin their eager speculation about whether 25% growth is a high number or a low number. [...]
Filed under: ecommerce, market size, online advertising | No Comments »