Posted on May 19th, 2008 by Raj Gajwani
Why do people shop?
It’s not just to acquire things they want or need. People shop because it makes them feel good.
Cheryl Lu-Lien Tan has an intriguing article in the Wall Street Journal called The Neuroscience of Retailing: Research Shows Shopping Can Make People Euphoric:
Research shows that people often do get a high from shopping [...]
Filed under: ecommerce, effective online video, luxury, marketing, online retail, retail, strategy | No Comments »
Posted on March 26th, 2008 by Raj Gajwani
Female shoppers are the default target for most apparel retailers, and that’s just as true online. Increasingly, though, online fashion retailers are targeting men — and generating surprisingly positive results.
In his analysis of male online shopping behavior, Ray Smith writes in the Wall Street Journal that “recent research by analysts and retailers has turned [...]
Filed under: ecommerce, luxury, marketing, online retail, retail | No Comments »
Posted on November 9th, 2007 by Raj Gajwani
The YouTube phenomenon continues to capture the attention of marketers who want to capture the younger demographics. Even we sometimes refer to the “YouTube generation”, assuming that online video is an under-25 pursuit. How accurate is that assumption?
At the Streaming Media conference in San Jose this week, Mary Hodder of Dabble pointed out [...]
Filed under: YouTube, video | No Comments »