Social Media Influence has compiled an entertaining summary of the Top 10 corporate brands on YouTube. If you don’t want to read/watch the whole thing, InternetRetailing.net has a helpful summary of the Top 10 Brands on YouTube.
Note that only 5 of the top 10 brand videos were actually produced by the brand (and one [...]
Filed under: YouTube, effective online video, marketing, strategy, video | No Comments »
There’s a bunch of excellent commentary and backstory around the web about Adobe’s push for mobile dominance (relevance?) with today’s Open Screen Project announcement.
Ed Burnette at ZDNet points out that pretty much every mobile handset player (Nokia, Motorola, Siemens, Samsung, Intel, ARM) has lined up behind Adobe. Who’s left out? Apple and Google. [...]
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Big news today: Adobe is opening up the Flash platform for their new “Open Screen Project“. You know they’re serious because they’re giving up $50 million of annual revenue (see item #4 below).
In geek-speak summary, here’s what Adobe’s doing:
Allowing outside developers to access the guts of the SWF and FLV/F4V viedo specs. This [...]
Filed under: strategy, video | No Comments »
There’s a lot of speculation about whether Apple will soon offer Flash support on the iPhone. Insider rumors say yes (cf. Dan Rayburn at Streaming Media), published news reports say not-so-fast (cf. the Wall Street Journal, quoting an Adobe spokesman).
Why is this important? Because the iPhone is not just a smartphone. It’s Apple’s opportunity [...]
Filed under: market size, strategy, video | 4 Comments »