Posted on May 6th, 2008 by Raj Gajwani
Bob Tedeschi of the New York Times reports on how e-commerce retailers are using video to increase customer satisfaction. Some highlights:
Gordon Magee, head of Internet marketing for Drs. Foster & Smith, based in a Rhinelander, Wis., said a transition to video “will be seamless for us.” The company, Mr. Magee said, has in recent [...]
Filed under: ecommerce, effective online video, marketing, product video, video, video campaign | No Comments »
Posted on April 30th, 2008 by Raj Gajwani
Michelle Megna has an exellent article on “Creating Content that Turns Browsers into Buyers” in ECommerce Guide. It’s a summary of a webinar hosted by Lauren Freedman of the e-tailing group inc. and Scott Todaro of DemandWare.
Lauren Freedman of the e-tailing group shares this advice:
the product page… now functions the way home pages used [...]
Filed under: ecommerce, effective online video, marketing, online retail, product video, strategy, video | No Comments »
Posted on April 11th, 2008 by Raj Gajwani
Department stores have been aggressively pushing private-label brands over the past decade, depriving independent brands of floor space and promotional muscle. However we may be approaching a turning point.
The Wall Street Journal points out (Exclusive Lines May Prove Risky in Cool Economy) that several major department stores have put a LOT of eggs into [...]
Filed under: market size, marketing, retail, strategy | No Comments »
Posted on March 26th, 2008 by Raj Gajwani
Female shoppers are the default target for most apparel retailers, and that’s just as true online. Increasingly, though, online fashion retailers are targeting men — and generating surprisingly positive results.
In his analysis of male online shopping behavior, Ray Smith writes in the Wall Street Journal that “recent research by analysts and retailers has turned [...]
Filed under: ecommerce, luxury, marketing, online retail, retail | No Comments »
Posted on February 4th, 2008 by Echo
Dear readers and friends, a quick announcement:
Our CEO, Raj Gajwani, was interviewed by Practical eCommerce’s Pat Callahan for their “eCommerce Conversations” podcast. Raj spoke with Pat about why more and more retailers are using online video to merchandise products. Check out the podcast at Practical eCommerce (or search for it on iTunes).
The folks [...]
Filed under: SilverDock, video | No Comments »