Posted on February 25th, 2008 by Raj Gajwani
The IAB and PwC have announced the results of their annual study on Internet advertising.
Their conclusion: the online ad market grew to $21.1 billion in 2007. That’s a 25% growth rate over 2006.
The press will soon begin their eager speculation about whether 25% growth is a high number or a low number. [...]
Filed under: ecommerce, market size, online advertising | No Comments »
Posted on January 19th, 2008 by Raj Gajwani
Here’s an interesting tidbit: luxury brands are targeting men (reports the Wall Street Journal). Men’s apparel sales are growing 37% faster than women’s, and retailers are eager to push that growth even higher.
The labels say it makes business sense to target men now. In the 12 months ended Oct. 31, U.S. sales of men’s apparel [...]
Filed under: luxury, market size, marketing, retail, strategy | No Comments »
Posted on January 19th, 2008 by Raj Gajwani
In an article about YouTube’s continuing growth, the New York times reports:
Interestingly, the top 10 video sites accounted for less than half of all videos viewed online. That means people are watching video here, there and everywhere on the Web. And they’re doing so more every day.
During November, 138 million people, or about three-quarters of [...]
Filed under: YouTube, market size, video | No Comments »