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IRNewsLink for June 20: “40 Hot Tips for Online Retailing Success”

From the Internet Retailer IRNewsLink for June 20, 2008, here’s the number one “hot tip” (out of 40) for online retailing success:
. 1. Web video has become a key tool in e-commerce. About 59% of Internet users view at least one video per week and viewing by [...]

Online holiday sales up 19%

ComScore reports that online holiday sales were 19% higher in 2007 than the prior year. (The season started off slow but accelerated to a 21% growth pace in the month before Christmas).
Other interesting tidbits: CyberMonday was not the biggest shopping day of the season. That was December 10th. Internet Retailer reports:
The heaviest [...]

User behavior — don’t trust your gut, trust the data

Here’s a surprise… online user behavior is hard to predict!
Google recently started adding big, bright “Google Checkout” buttons to selected AdWords text ads. SEO and SEM experts expected this to make more users notice these ads. Apparently they were wrong. Internet Retailer reports that adding a bright “Google Checkout” button to AdWords [...]

not new anymore

My high school philosophy teacher Mrs. Levy used to say: once it’s in the news, it’s not “new” anymore.
The cover story of this month’s Internet Retailer magazine is “Blending video and e-commerce”. Video for e-commerce has arrived.

“Blending video and e-commerce” by Bill Siwicki is a must-read for anyone thinking about the future of online [...]