Posted on February 11th, 2009 by Raj Gajwani
43.3% of Internet Retailers surveyed this past fall say that they plan to add “Video or Streaming Media” to their sites. This makes video the #1 new site feature — above personalization, alternate views, reviews, product configuration, and a host of other desirable features. As the online shopper becomes more sophisticated, and as everyone adds [...]
Filed under: ecommerce, effective online video, online retail, product video, retail, video | No Comments »
Posted on June 24th, 2008 by Raj Gajwani
From the Internet Retailer IRNewsLink for June 20, 2008, here’s the number one “hot tip” (out of 40) for online retailing success: . 1. Web video has become a key tool in e-commerce. About 59% of Internet users view at least one video per week and viewing by women is expected to grow by 55% [...]
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Posted on January 7th, 2008 by Raj Gajwani
ComScore reports that online holiday sales were 19% higher in 2007 than the prior year. (The season started off slow but accelerated to a 21% growth pace in the month before Christmas). Other interesting tidbits: CyberMonday was not the biggest shopping day of the season. That was December 10th. Internet Retailer reports: The heaviest day [...]
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Posted on January 3rd, 2008 by Raj Gajwani
Here’s a surprise… online user behavior is hard to predict! Google recently started adding big, bright “Google Checkout” buttons to selected AdWords text ads. SEO and SEM experts expected this to make more users notice these ads. Apparently they were wrong. Internet Retailer reports that adding a bright “Google Checkout” button to AdWords ads did [...]
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Posted on January 17th, 2007 by Raj Gajwani
My high school philosophy teacher Mrs. Levy used to say: once it’s in the news, it’s not “new” anymore. The cover story of this month’s Internet Retailer magazine is “Blending video and e-commerce”. Video for e-commerce has arrived. “Blending video and e-commerce” by Bill Siwicki is a must-read for anyone thinking about the future of [...]
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