Posted on December 19th, 2008 by Raj Gajwani
TechCrunch is reporting that YouTube accounts for over 25% of Google’s search volume. To put it another way, YouTube by itself is 1/3 the size of Google (in terms of search volume) and bigger than every other search engine… bigger than Yahoo, bigger than Live.com. That’s quite a stat to wrap your head around! We’ve [...]
Filed under: Google, YouTube, effective online video, market size, marketing, online advertising | 1 Comment »
Posted on July 9th, 2008 by Raj Gajwani
The Wall Street Journal reporting this morning that Google’s Push to Sell Ads On YouTube Hits Snags. The problem, in my opinion, lies more with Google/YouTube than with the market. There’s plenty of real innovation happening in online video advertising — just look at VideoEgg and Tremor Media for example. And we speak every day [...]
Filed under: Google, YouTube, market size, online advertising, video | No Comments »
Posted on February 19th, 2008 by Raj Gajwani
Google is launching a new initiative (very very quietly): they’re adding video ads to Google’s own search result pages. This doesn’t come as a surprise; if anything, it’s way overdue. Google introduced Video AdWords back in mid-2006 but confined them to its “content network”. This week’s news indicates that Google is now going to start [...]
Filed under: Google, market size, strategy, video | No Comments »
Posted on December 18th, 2007 by Raj Gajwani
Here’s some exciting news for video content creators… Google has launched Video Sitemaps, a tool that allows webmasters to submit video content into the Google search engine(s) more effectively. We’ll be implementing this as a core functionality in the SilverDock application servers shortly. Why is this exciting? Today, the video-web is similar to the text-web [...]
Filed under: ecommerce, effective online video, marketing, online retail, strategy, video | 1 Comment »
Posted on December 11th, 2007 by Raj Gajwani
Kudos to YouTube for creating a phenomenal consumer video site. It’s still quite surprising, though, that YouTube keeps going down for maintenance during prime viewing hours. Their current downtime (as of 10pm PST) appears to be less serious, but has still killed most administration functionality. Google is reknowned for its network infrastructure, and there was [...]
Filed under: YouTube, effective online video, outage | No Comments »
Posted on October 24th, 2007 by Art
Here’s a fun party trick: go to Google and type in “retail product video”. Guess what the # 1 organic search result is? You guessed it… SilverDock.
Filed under: effective online video | No Comments »