Posted on June 5th, 2008 by Raj Gajwani
Kevin Nalts has earned more than 25 million views on YouTube. How can you get visibility like that? Nalts has some tips for you in his excellent blog post, The Marketer’s Cheat Sheet to Viral Video.
Here is Kevin Nalts’ eight-step summary of how to do viral video (slightly condensed):
Step 1: Determine if your [...]
Filed under: YouTube, effective online video, marketing, strategy, video, video campaign | 1 Comment »
Posted on May 19th, 2008 by Raj Gajwani
Why do people shop?
It’s not just to acquire things they want or need. People shop because it makes them feel good.
Cheryl Lu-Lien Tan has an intriguing article in the Wall Street Journal called The Neuroscience of Retailing: Research Shows Shopping Can Make People Euphoric:
Research shows that people often do get a high from shopping [...]
Filed under: ecommerce, effective online video, luxury, marketing, online retail, retail, strategy | No Comments »
Posted on May 6th, 2008 by Raj Gajwani
Bob Tedeschi of the New York Times reports on how e-commerce retailers are using video to increase customer satisfaction. Some highlights:
Gordon Magee, head of Internet marketing for Drs. Foster & Smith, based in a Rhinelander, Wis., said a transition to video “will be seamless for us.” The company, Mr. Magee said, has in recent [...]
Filed under: ecommerce, effective online video, marketing, product video, video, video campaign | No Comments »
Posted on May 1st, 2008 by Raj Gajwani
There’s a ton of innovation happening in online video for retail these days. In the latest example, Martin + Osa (a new brand from American Eagle) has launched a new website with a really cool video shopping tool called “Shop by Outfit”:
M+O’s Shop by Outfit is a great window into the future of [...]
Filed under: ecommerce, effective online video, online retail, product video, strategy, video | No Comments »
Posted on April 28th, 2008 by Raj Gajwani
E-Commerce Times has an excellent survey on the state of online video advertising. Although written last year, John Mello’s summary of the current video ad landscape remains insightful and (thankfully) concise.
A few observations from the article:
65% of broadband users occasionally watch video online (as of 2007). In 2006 the number was 44%
while “YouTube [...]
Filed under: YouTube, effective online video, market size, online advertising, video | No Comments »
Posted on March 5th, 2008 by Raj Gajwani
Omniture has announced the availability of video analytics in their marketing & analytics suite.
TechCrunch reports:
As far as functionality is concerned, the most important addition to SiteCatalyst is support for the tracking of video usage across the web. If you are a marketer who uses videos to spread your message, you can now use Omniture to [...]
Filed under: effective online video, product video, strategy, video | No Comments »
Posted on January 7th, 2008 by Raj Gajwani
The team here at SilverDock is working up a really neat whitepaper. In 2006 and 2007, we learned a lot about what works (and what doesn’t work) in video for Internet retailers. Our new whitepaper will reveal some of the most important “Best Practices” to consider.
More info coming very soon…
Filed under: effective online video, product video | No Comments »
Posted on December 11th, 2007 by Raj Gajwani
Kudos to YouTube for creating a phenomenal consumer video site. It’s still quite surprising, though, that YouTube keeps going down for maintenance during prime viewing hours. Their current downtime (as of 10pm PST) appears to be less serious, but has still killed most administration functionality.
Google is reknowned for its network infrastructure, and there [...]
Filed under: YouTube, effective online video, outage | No Comments »
Posted on November 28th, 2007 by Raj Gajwani
What are the rules for making effective online videos? How do you get viewers from a video? Who are the role models to examine?
The Wall Street Journal offers up answers in Lights! Camera! Sales! How to use video to expand your business in a YouTube world. The key takeaways:
Be Funny
Tap Into Current [...]
Filed under: YouTube, effective online video, online retail, product demo, video, video campaign | No Comments »
Posted on November 27th, 2007 by Raj Gajwani
“Viral video” is the talk of e-commerce these days; everyone’s wondering if they could be the next Will It Blend phemon. In today’s crowded media landscape, though, it’s easier said than done.
That’s why there’s such a storm around a recent TechCrunch post called The Secret Strategies Behind Many Viral Videos. In it, a [...]
Filed under: YouTube, effective online video, video | No Comments »
Posted on November 26th, 2007 by Raj Gajwani
According to Keynote Systems (as reported in the WSJ), up to a third of retail websites are seeing major slowdowns. Some sites are 400% slower under heavy customer traffic. Sears.com actually locked out customers for a big chunk of Friday!
No retailer wants to “lock the doors” on customers. Site uptime is [...]
Filed under: cyber monday, effective online video, online retail | No Comments »