Posted on February 9th, 2009 by Raj Gajwani
According to ComScore data, online shoppers are watching more and more retailer videos. The number of shoppers who watched retail video grew by 40% from October 2007 to October 2008. We think a better measure is PENETRATION — what percent of online shoppers are watching retail videos? By that measure, video usage grew from 17% [...]
Filed under: ecommerce, market size, marketing, online retail, product video, retail, video | No Comments »
Posted on January 9th, 2008 by Raj Gajwani
MasterCard SpendingPulse reports that online sales surged 32% in December. (Reported by Cheryl Lu-Lien Tan in the Wall Street Journal today). While these numbers aren’t directly comparable to the more widely-reported Comscore stats about holiday season shopping, they reflect greater strength than other reports we’ve seen. Two facts stand out: MasterCard’s numbers include gift card [...]
Filed under: ecommerce, online retail, strategy | No Comments »
Posted on January 7th, 2008 by Raj Gajwani
ComScore reports that online holiday sales were 19% higher in 2007 than the prior year. (The season started off slow but accelerated to a 21% growth pace in the month before Christmas). Other interesting tidbits: CyberMonday was not the biggest shopping day of the season. That was December 10th. Internet Retailer reports: The heaviest day [...]
Filed under: cyber monday, ecommerce, online retail | No Comments »