Internet retailers are “getting in the game” in a big way this year. Discounts abound, free shipping offers clog our inboxes, and webstores are eagerly jostling for traffic. Danger, Will Robinson, Danger!
We need to remember the difference between sales, profit, and brand building. No doubt massive discounts will get customers in the [...]

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A client recently asked me about “Cyber Monday” - is it really the biggest day of the year for online retail?
The image of millions of Americans eagerly rushing to their web browsers on Monday morning is striking (and, truth be told, a little comical). Critics point out that Cyber Monday is kind of a [...]

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