Posted on January 24th, 2008 by Raj Gajwani
Why is video important? Amazon.com VP Colin Bodell shares his opinion:
When you can actually see the item in action all the writing in the world can’t compare. We want to deliver a richer shopping experience and give the shopper as much information as possible so it will lead to a more satisfying shopping experience.
Colin [...]
Filed under: ecommerce, effective online video, online retail, product video, video | 1 Comment »
Posted on December 13th, 2007 by Raj Gajwani
According to the Hitwise 100 Retail Index, Amazon.com was the most-visited retail Web site on Cyber Monday.
Amazon deserves credit for continuing to innovate aggressively in an industry that is often slow to challenge conventional wisdom. From Amazon Prime, to their wide embrace of third-party sellers, to Amazon’s recent introduction of Product Video (which silverdock.com was [...]
Filed under: cyber monday, ecommerce, product video | 2 Comments »
Posted on November 9th, 2007 by Raj Gajwani
The YouTube phenomenon continues to capture the attention of marketers who want to capture the younger demographics. Even we sometimes refer to the “YouTube generation”, assuming that online video is an under-25 pursuit. How accurate is that assumption?
At the Streaming Media conference in San Jose this week, Mary Hodder of Dabble pointed out [...]
Filed under: YouTube, video | No Comments »