Posted on November 20th, 2008 by Raj Gajwani
CNBC reports that video is gaining more and more adoption in the retail channel. We’re definitely seeing that here at SilverDock. One of the more interesting revelations of 2008 is the diversity of online video formats. We see demand ranging from silent 15-second product clips (the “low cost, high volume” approach) all the way up [...]
Filed under: ecommerce, effective online video, online retail, retail, strategy, video | No Comments »
Posted on January 24th, 2008 by Raj Gajwani
Why is video important? Amazon.com VP Colin Bodell shares his opinion: When you can actually see the item in action all the writing in the world can’t compare. We want to deliver a richer shopping experience and give the shopper as much information as possible so it will lead to a more satisfying shopping experience. [...]
Filed under: ecommerce, effective online video, online retail, product video, video | 1 Comment »
Posted on December 13th, 2007 by Raj Gajwani
According to the Hitwise 100 Retail Index, Amazon.com was the most-visited retail Web site on Cyber Monday. Amazon deserves credit for continuing to innovate aggressively in an industry that is often slow to challenge conventional wisdom. From Amazon Prime, to their wide embrace of third-party sellers, to Amazon’s recent introduction of Product Video (which silverdock.com [...]
Filed under: cyber monday, ecommerce, product video | 2 Comments »