Why is video important? Amazon.com VP Colin Bodell shares his opinion:
When you can actually see the item in action all the writing in the world can’t compare. We want to deliver a richer shopping experience and give the shopper as much information as possible so it will lead to a more satisfying shopping experience.
Colin [...]

Filed under: ecommerce, effective online video, online retail, product video, video | 1 Comment »

According to the Hitwise 100 Retail Index, Amazon.com was the most-visited retail Web site on Cyber Monday.
Amazon deserves credit for continuing to innovate aggressively in an industry that is often slow to challenge conventional wisdom. From Amazon Prime, to their wide embrace of third-party sellers, to Amazon’s recent introduction of Product Video (which silverdock.com was [...]

Filed under: cyber monday, ecommerce, product video | 2 Comments »