Posted on December 8th, 2007 by Raj Gajwani
Bob Tedeschi of the NYT reports:
Aided by less expensive and more sophisticated technology, stores like RealmDekor.com, CleanAirGardening.com and SitStay.com are competing with retailers as well as bigger sites like Amazon.
The article (Small Merchants Gain Large Presence on Web) talks about how smaller retailers are cleverly using online promotion and marketing to compete with much larger [...]
Filed under: Yahoo Stores, YouTube, ecommerce, marketing, online retail, video, video campaign | 1 Comment »
Posted on November 27th, 2007 by Raj Gajwani
2007 is a turning point for “Cyber Monday” — the year this invented concept turned from obscure marketing gimmick to industry rallying cry. The best part is that customers seem to be playing along.
Every rose has its thorn, though… and this year, perhaps the most dramatic prick happened to Yahoo Stores. Yahoo Stores [...]
Filed under: Yahoo Stores, cyber monday, online retail, outage, shopping carts, strategy | No Comments »
Posted on November 30th, 2006 by Raj Gajwani
Everyone’s got something to say about Yahoo!, web 1.0’s favorite enormous success / also-ran. My favorite commentary is Dave McClure’s trenchant analysis on the topic. Yahoo’s problem isn’t just monetization (the leading theory) or innovation (the popular runner up). Their big problem is that monetization and innovation are deeply linked — you [...]
Filed under: Yahoo Stores | No Comments »