Jeremy Liew shared some data this spring that indicates that online video ad CPMs will probably have to come down. Right now, online video ads sell for almost four times the CPM of television ads! (Online video ads cost $25 to $35, while television commercials sell for $6 to $10). While the data are interesting, [...]
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Should your clothes come with instructions? American Apparel thinks so. American Apparel has launched its new “Le Sac Dress” with the pitch that you can wear it twelve different ways. So they’re using a series of product videos to demonstrate how to wear “Le Sac”. Interestingly, they’re also posting their fashion apparel videos to YouTube [...]
Filed under: YouTube, ecommerce, effective online video, online advertising, product demo, product video, video | No Comments »
Christine Beardsell shares her thoughts on the potential of online video as a creative medium in a new ClickZ article. (Hat tip to Justin Foster for the reference!). Christine’s post is thoughtful, insightful, and surprising. Some of her conclusions: Picture Quality is less important than you think. In fact, Christine argues that informal video can [...]
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Hey folks, quick note — I (Raj Gajwani) will be representing SilverDock on a panel called “Motion Meets Print: When Worlds Collide“. It’s part of Propville Directory’s Dog & Pony Show to be held on Saturday July 25th. If you’re in the Bay Area and interested in the digital imaging world, come by and check [...]
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This has been a long time coming, but it’s starting to happen…. video in SERPs! This is a big deal to the direct-response advertiser (i.e. most online advertisers). Yahoo Shows Search Ads with Images and Video (NYT). Excerpts from the pre-announcement: Yahoo is introducing a new type of search advertising that integrates images and video [...]
Filed under: online advertising, video | 1 Comment »
PermissionTV has released a survey on how marketers and agencies are planning to use online video in 2009. By now, no one should be surprised by the results — everyone’s doing a LOT more online video in 2009. In fact 77% of the respondents say that video will be “an important strategic initiative” this year. [...]
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SilverDock is increasingly creating videos for online marketing and online advertising campaigns (in addition to classic retail product videos). It’s a hot trend that more and more online marketers are jumping on. A recent MediaPost Insider article discusses the why’s and how’s of using online video for marketing and advertising. In “Maximizing Online Campaigns with [...]
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43.3% of Internet Retailers surveyed this past fall say that they plan to add “Video or Streaming Media” to their sites. This makes video the #1 new site feature — above personalization, alternate views, reviews, product configuration, and a host of other desirable features. As the online shopper becomes more sophisticated, and as everyone adds [...]
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Most retailers have only just begun experimenting with online product videos, but early indications point to product videos becoming a powerful sales tool. “Among the benefits of videos touted by Web retailers are a lower number of abandoned shopping carts, reduced return rates and higher sales,” says Jeffrey Grau, eMarketer senior analyst and author of [...]
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According to ComScore data, online shoppers are watching more and more retailer videos. The number of shoppers who watched retail video grew by 40% from October 2007 to October 2008. We think a better measure is PENETRATION — what percent of online shoppers are watching retail videos? By that measure, video usage grew from 17% [...]
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Consumers are increasingly avoiding newspapers — and books, too — because the text mode is now used so infrequently that it can feel like a burden. People are showing a clear preference for a fully formed video experience that comes ready to play on a screen, requiring nothing but our passive attention. “Why Television Still [...]
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CNBC reports that video is gaining more and more adoption in the retail channel. We’re definitely seeing that here at SilverDock. One of the more interesting revelations of 2008 is the diversity of online video formats. We see demand ranging from silent 15-second product clips (the “low cost, high volume” approach) all the way up [...]
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The Wall Street Journal reporting this morning that Google’s Push to Sell Ads On YouTube Hits Snags. The problem, in my opinion, lies more with Google/YouTube than with the market. There’s plenty of real innovation happening in online video advertising — just look at VideoEgg and Tremor Media for example. And we speak every day [...]
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From the Internet Retailer IRNewsLink for June 20, 2008, here’s the number one “hot tip” (out of 40) for online retailing success: . 1. Web video has become a key tool in e-commerce. About 59% of Internet users view at least one video per week and viewing by women is expected to grow by 55% [...]
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Here’s a thought: maybe online video ads will be a little different than TV ads! The online TV world is slowly figuring out what that means. The tantalizing possibility, of course, is that online TV ads will work better than regular TV commercials — not just for the advertiser, but also for the viewer. Here’s [...]
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