Jeremy Liew shared some data this spring that indicates that online video ad CPMs will probably have to come down. Right now, online video ads sell for almost four times the CPM of television ads! (Online video ads cost $25 to $35, while television commercials sell for $6 to $10). While the data are interesting, [...]
Filed under: market size, online advertising, video, video campaign | No Comments »
PermissionTV has released a survey on how marketers and agencies are planning to use online video in 2009. By now, no one should be surprised by the results — everyone’s doing a LOT more online video in 2009. In fact 77% of the respondents say that video will be “an important strategic initiative” this year. [...]
Filed under: marketing, online advertising, strategy, video, video campaign | 1 Comment »
SilverDock is increasingly creating videos for online marketing and online advertising campaigns (in addition to classic retail product videos). It’s a hot trend that more and more online marketers are jumping on. A recent MediaPost Insider article discusses the why’s and how’s of using online video for marketing and advertising. In “Maximizing Online Campaigns with [...]
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Here’s a thought: maybe online video ads will be a little different than TV ads! The online TV world is slowly figuring out what that means. The tantalizing possibility, of course, is that online TV ads will work better than regular TV commercials — not just for the advertiser, but also for the viewer. Here’s [...]
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Kevin Nalts has earned more than 25 million views on YouTube. How can you get visibility like that? Nalts has some tips for you in his excellent blog post, The Marketer’s Cheat Sheet to Viral Video. Here is Kevin Nalts’ eight-step summary of how to do viral video (slightly condensed): Step 1: Determine if your [...]
Filed under: YouTube, effective online video, marketing, strategy, video, video campaign | 1 Comment »
Bob Tedeschi of the New York Times reports on how e-commerce retailers are using video to increase customer satisfaction. Some highlights: Gordon Magee, head of Internet marketing for Drs. Foster & Smith, based in a Rhinelander, Wis., said a transition to video “will be seamless for us.” The company, Mr. Magee said, has in recent [...]
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Bob Tedeschi of the NYT reports: Aided by less expensive and more sophisticated technology, stores like RealmDekor.com, CleanAirGardening.com and SitStay.com are competing with retailers as well as bigger sites like Amazon. The article (Small Merchants Gain Large Presence on Web) talks about how smaller retailers are cleverly using online promotion and marketing to compete with [...]
Filed under: Yahoo Stores, YouTube, ecommerce, marketing, online retail, video, video campaign | 1 Comment »
What are the rules for making effective online videos? How do you get viewers from a video? Who are the role models to examine? The Wall Street Journal offers up answers in Lights! Camera! Sales! How to use video to expand your business in a YouTube world. The key takeaways: Be Funny Tap Into Current [...]
Filed under: YouTube, effective online video, online retail, product demo, video, video campaign | No Comments »
My high school philosophy teacher Mrs. Levy used to say: once it’s in the news, it’s not “new” anymore. The cover story of this month’s Internet Retailer magazine is “Blending video and e-commerce”. Video for e-commerce has arrived. “Blending video and e-commerce” by Bill Siwicki is a must-read for anyone thinking about the future of [...]
Filed under: ecommerce, effective online video, marketing, online retail, video campaign | No Comments »