Posted on March 3rd, 2009 by Raj Gajwani
Smart advertisers know that commercials are ENTERTAINMENT, not interruptions. Our job is to engage, amuse, and/or inform the viewer of an ad. Now researchers have deduced that people enjoy watching TV shows MORE with commercials than without commercials. Excerpts from the NYT article: In two new studies, researchers who study consumer behavior argue that interrupting [...]
Filed under: effective online video, strategy | No Comments »
Posted on February 13th, 2009 by Raj Gajwani
PermissionTV has released a survey on how marketers and agencies are planning to use online video in 2009. By now, no one should be surprised by the results — everyone’s doing a LOT more online video in 2009. In fact 77% of the respondents say that video will be “an important strategic initiative” this year. [...]
Filed under: marketing, online advertising, strategy, video, video campaign | 1 Comment »
Posted on February 11th, 2009 by Raj Gajwani
SilverDock is increasingly creating videos for online marketing and online advertising campaigns (in addition to classic retail product videos). It’s a hot trend that more and more online marketers are jumping on. A recent MediaPost Insider article discusses the why’s and how’s of using online video for marketing and advertising. In “Maximizing Online Campaigns with [...]
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Posted on February 10th, 2009 by Raj Gajwani
Most retailers have only just begun experimenting with online product videos, but early indications point to product videos becoming a powerful sales tool. “Among the benefits of videos touted by Web retailers are a lower number of abandoned shopping carts, reduced return rates and higher sales,” says Jeffrey Grau, eMarketer senior analyst and author of [...]
Filed under: ecommerce, marketing, online retail, product video, shopping carts, strategy, video | No Comments »
Posted on February 9th, 2009 by Raj Gajwani
Consumers are increasingly avoiding newspapers — and books, too — because the text mode is now used so infrequently that it can feel like a burden. People are showing a clear preference for a fully formed video experience that comes ready to play on a screen, requiring nothing but our passive attention. “Why Television Still [...]
Filed under: strategy, video | No Comments »
Posted on November 20th, 2008 by Raj Gajwani
CNBC reports that video is gaining more and more adoption in the retail channel. We’re definitely seeing that here at SilverDock. One of the more interesting revelations of 2008 is the diversity of online video formats. We see demand ranging from silent 15-second product clips (the “low cost, high volume” approach) all the way up [...]
Filed under: ecommerce, effective online video, online retail, retail, strategy, video | No Comments »
Posted on July 10th, 2008 by Raj Gajwani
From StreamingMedia.com: In a new report called How Video Will Take Over the World, Forrester Research analyst James McQuivey encourages companies to embrace a world where video is everywhere. [...] In How Video Will Take Over the World, McQuivey lays out a vision for a world in which individuals will be able to watch video [...]
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Posted on June 24th, 2008 by Raj Gajwani
From the Internet Retailer IRNewsLink for June 20, 2008, here’s the number one “hot tip” (out of 40) for online retailing success: . 1. Web video has become a key tool in e-commerce. About 59% of Internet users view at least one video per week and viewing by women is expected to grow by 55% [...]
Filed under: ecommerce, online retail, product video, retail, strategy, video | No Comments »
Posted on June 5th, 2008 by Raj Gajwani
Kevin Nalts has earned more than 25 million views on YouTube. How can you get visibility like that? Nalts has some tips for you in his excellent blog post, The Marketer’s Cheat Sheet to Viral Video. Here is Kevin Nalts’ eight-step summary of how to do viral video (slightly condensed): Step 1: Determine if your [...]
Filed under: YouTube, effective online video, marketing, strategy, video, video campaign | 1 Comment »
Posted on May 19th, 2008 by Raj Gajwani
Why do people shop? It’s not just to acquire things they want or need. People shop because it makes them feel good. Cheryl Lu-Lien Tan has an intriguing article in the Wall Street Journal called The Neuroscience of Retailing: Research Shows Shopping Can Make People Euphoric: Research shows that people often do get a high [...]
Filed under: ecommerce, effective online video, luxury, marketing, online retail, retail, strategy | No Comments »
Posted on May 6th, 2008 by Raj Gajwani
Social Media Influence has compiled an entertaining summary of the Top 10 corporate brands on YouTube. If you don’t want to read/watch the whole thing, InternetRetailing.net has a helpful summary of the Top 10 Brands on YouTube. Note that only 5 of the top 10 brand videos were actually produced by the brand (and one [...]
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Posted on May 5th, 2008 by Raj Gajwani
Bob Cringely, everyone’s favorite gossip-columnist-cum-technology-strategist, is back with more juicy gossip about Apple and Adobe. Cringely asserts that Apple is quietly advertising its professional applications business for sale — in order to clear the way for an acquisition of Adobe. Cringely’s job is to entertain and incite his readers and he’s certainly doing a great [...]
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Posted on May 1st, 2008 by Raj Gajwani
There’s a ton of innovation happening in online video for retail these days. In the latest example, Martin + Osa (a new brand from American Eagle) has launched a new website with a really cool video shopping tool called “Shop by Outfit”: M+O’s Shop by Outfit is a great window into the future of video [...]
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Posted on May 1st, 2008 by Raj Gajwani
Big news today: Adobe is opening up the Flash platform for their new “Open Screen Project“. You know they’re serious because they’re giving up $50 million of annual revenue (see item #4 below). In geek-speak summary, here’s what Adobe’s doing: Allowing outside developers to access the guts of the SWF and FLV/F4V viedo specs. This [...]
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Posted on April 30th, 2008 by Raj Gajwani
Michelle Megna has an exellent article on “Creating Content that Turns Browsers into Buyers” in ECommerce Guide. It’s a summary of a webinar hosted by Lauren Freedman of the e-tailing group inc. and Scott Todaro of DemandWare. Lauren Freedman of the e-tailing group shares this advice: the product page… now functions the way home pages [...]
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