Posted on October 21st, 2008 by Raj Gajwani
Raj Gajwani, Founder and CEO of SilverDock.com, speaks with Natalie Pietrzykowski on Shop.org TV:
Raj Gajwani is the founder & CEO of SilverDock. Raj previously co-founded WiseConnect, a venture-backed maker of software for retail store merchandising. As CFO and COO of WiseConnect (sold to BayLogics in 2001), he ran operations, finance, and strategy. [...]
Filed under: Shop.org TV, SilverDock, ecommerce, effective online video | 1 Comment »
Posted on September 21st, 2008 by Raj Gajwani
Here’s a big THANK YOU to the clients and visitors who joined us at the annual Shop.org Annual Summit in Las Vegas last week! The SilverDock team had a great time meeting all of you.
Once again, we were pleased to be a Silver Sponsor of the show and Producer of “Shop.org TV”, a series of [...]
Filed under: Shop.org TV, SilverDock, ecommerce, online retail | No Comments »
Posted on February 4th, 2008 by Echo
Dear readers and friends, a quick announcement:
Our CEO, Raj Gajwani, was interviewed by Practical eCommerce’s Pat Callahan for their “eCommerce Conversations” podcast. Raj spoke with Pat about why more and more retailers are using online video to merchandise products. Check out the podcast at Practical eCommerce (or search for it on iTunes).
The folks [...]
Filed under: SilverDock, video | No Comments »
Posted on January 3rd, 2008 by Raj Gajwani
Here’s a surprise… online user behavior is hard to predict!
Google recently started adding big, bright “Google Checkout” buttons to selected AdWords text ads. SEO and SEM experts expected this to make more users notice these ads. Apparently they were wrong. Internet Retailer reports that adding a bright “Google Checkout” button to AdWords [...]
Filed under: SilverDock, ecommerce, effective online video, marketing, online retail, video | No Comments »
Posted on December 4th, 2007 by Raj Gajwani
The Wall Street Journal has a short video interview about how innovative small businesses are using “viral video” to get their message out. The interview discusses “best-in-class” viral video strategies by WillItBlend (by Blendtec), Val’s Art Diary, and Moe’s Southwest Grill.
Here is some of the WSJ’s advice on making successful viral videos:
Videos that tend to [...]
Filed under: SilverDock, ecommerce, effective online video, marketing, online retail, strategy, video | No Comments »
Posted on October 24th, 2007 by Art
You know video is important, but you’re too busy to look into it… right? Think again. Right now, SilverDock is offering a “5 - 2 - 2″ special. That’s 5 product videos, 2 week turnaround, for $2,000. We’ll get you up & running before the holiday rush, your customers will love your slick new videos, [...]
Filed under: SilverDock, effective online video, product demo, product video, video | No Comments »
Posted on September 23rd, 2007 by Echo
Not only did SilverDock make a huge splash at this year’s Shop.org Annual Summit, but Raj ruled the red carpet with an awesome interview! (Watch it here: http://www.shop.org/events/summit/2007/#TV). As someone who used to film red carpet charity events in Hollywood, no one could be more proud of Raj than me.
In his interview, Raj says that [...]
Filed under: SilverDock, marketing, product video | No Comments »
Posted on August 18th, 2007 by Raj Gajwani
Exciting news… SilverDock will be an official silver sponsor of the Shop.org Annual Summit 2007 in Las Vegas. We’re hosting “Shop.org TV”, a real-time TV station at the show featuring interviews with industry experts and vendors. Come see us at the Shop.org Annual Summit!
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Posted on May 1st, 2007 by Raj Gajwani
You know what drives me absolutely nutty?
Blinking things on a Web page.
Animations and blinky ads make it extremely difficult to read. What part of “Don’t make your potential customers hate you” don’t the advertisers understand?
David Pogue, The New York Times, April 25 2007
At least as far back as John Wanamaker, brick-and-mortar retailers have understood [...]
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Posted on November 20th, 2006 by Raj Gajwani
Jay Herratti, SVP of strategic planning for IAC/ InterActiveCorp, spoke about “The Five Key E-commerce Trends That Require Your Attention” at this summer’s eTail 2006 conference. What’s the#1 trend to watch?
1) Video that sells.
“It’s now become possible for broadband video to be distributed successfully online,” noted Herratti, citing the near-mass penetration of broadband (as [...]
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