Most retailers have only just begun experimenting with online product videos, but early indications point to product videos becoming a powerful sales tool. “Among the benefits of videos touted by Web retailers are a lower number of abandoned shopping carts, reduced return rates and higher sales,” says Jeffrey Grau, eMarketer senior analyst and author of [...]

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2007 is a turning point for “Cyber Monday” — the year this invented concept turned from obscure marketing gimmick to industry rallying cry. The best part is that customers seem to be playing along. Every rose has its thorn, though… and this year, perhaps the most dramatic prick happened to Yahoo Stores. Yahoo Stores suffered [...]

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