Posted on November 20th, 2008 by Raj Gajwani
CNBC reports that video is gaining more and more adoption in the retail channel. We’re definitely seeing that here at SilverDock.
One of the more interesting revelations of 2008 is the diversity of online video formats. We see demand ranging from silent 15-second product clips (the “low cost, high volume” approach) all the way up to [...]
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Posted on June 24th, 2008 by Raj Gajwani
From the Internet Retailer IRNewsLink for June 20, 2008, here’s the number one “hot tip” (out of 40) for online retailing success:
. 1. Web video has become a key tool in e-commerce. About 59% of Internet users view at least one video per week and viewing by [...]
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Posted on June 3rd, 2008 by Raj Gajwani
For your reading pleasure, and oldie-but-goodie: an excellent article by Bob Tedeschi in the New York Times last year surveyed the state of video in online retail. He reports on early innovations from 1-800-Flowers, Blendtec, and Golfsmith.
I found this article interesting because, about a year ago when it was written, Tedeschi noted that “Whether [...]
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Posted on May 19th, 2008 by Raj Gajwani
Why do people shop?
It’s not just to acquire things they want or need. People shop because it makes them feel good.
Cheryl Lu-Lien Tan has an intriguing article in the Wall Street Journal called The Neuroscience of Retailing: Research Shows Shopping Can Make People Euphoric:
Research shows that people often do get a high from shopping [...]
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Posted on May 18th, 2008 by Raj Gajwani
The good people at Proclivity have gotten a nice bit of PR in the NYT tomorrow: Guessing the Online Customer’s Next Want, interviewing Proclivity’s CEO Sheldon Gilbert. Congratulations to Sheldon and the team!
SilverDock interviewed Sheldon Gilbert about Proclivity at last year’s Shop.org Annual Summit. Sheldon shared his thoughts on Proclivity’s behavioral targeting technology. [...]
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Posted on April 11th, 2008 by Raj Gajwani
Department stores have been aggressively pushing private-label brands over the past decade, depriving independent brands of floor space and promotional muscle. However we may be approaching a turning point.
The Wall Street Journal points out (Exclusive Lines May Prove Risky in Cool Economy) that several major department stores have put a LOT of eggs into [...]
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Posted on March 26th, 2008 by Raj Gajwani
Female shoppers are the default target for most apparel retailers, and that’s just as true online. Increasingly, though, online fashion retailers are targeting men — and generating surprisingly positive results.
In his analysis of male online shopping behavior, Ray Smith writes in the Wall Street Journal that “recent research by analysts and retailers has turned [...]
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Posted on February 20th, 2008 by Raj Gajwani
The Pew Internet & American Life Project has released a new report about Americans’ online shopping habits. In the study, the Pew Research Center highlights some interesting survey results:
More than half of internet users encounter frustrations and other frictions in the course of online shopping. 58% of Internet users say they’ve been frustrated, [...]
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Posted on January 19th, 2008 by Raj Gajwani
Here’s an interesting tidbit: luxury brands are targeting men (reports the Wall Street Journal). Men’s apparel sales are growing 37% faster than women’s, and retailers are eager to push that growth even higher.
The labels say it makes business sense to target men now. In the 12 months ended Oct. 31, U.S. sales of men’s apparel [...]
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