Posted on August 24th, 2009 by Raj Gajwani
Should your clothes come with instructions? American Apparel thinks so. American Apparel has launched its new “Le Sac Dress” with the pitch that you can wear it twelve different ways. So they’re using a series of product videos to demonstrate how to wear “Le Sac”. Interestingly, they’re also posting their fashion apparel videos to YouTube [...]
Filed under: YouTube, ecommerce, effective online video, online advertising, product demo, product video, video | No Comments »
Posted on July 16th, 2009 by Raj Gajwani
Hey folks, quick note — I (Raj Gajwani) will be representing SilverDock on a panel called “Motion Meets Print: When Worlds Collide“. It’s part of Propville Directory’s Dog & Pony Show to be held on Saturday July 25th. If you’re in the Bay Area and interested in the digital imaging world, come by and check [...]
Filed under: product video, video | No Comments »
Posted on February 11th, 2009 by Raj Gajwani
43.3% of Internet Retailers surveyed this past fall say that they plan to add “Video or Streaming Media” to their sites. This makes video the #1 new site feature — above personalization, alternate views, reviews, product configuration, and a host of other desirable features. As the online shopper becomes more sophisticated, and as everyone adds [...]
Filed under: ecommerce, effective online video, online retail, product video, retail, video | No Comments »
Posted on February 10th, 2009 by Raj Gajwani
Most retailers have only just begun experimenting with online product videos, but early indications point to product videos becoming a powerful sales tool. “Among the benefits of videos touted by Web retailers are a lower number of abandoned shopping carts, reduced return rates and higher sales,” says Jeffrey Grau, eMarketer senior analyst and author of [...]
Filed under: ecommerce, marketing, online retail, product video, shopping carts, strategy, video | No Comments »
Posted on February 9th, 2009 by Raj Gajwani
According to ComScore data, online shoppers are watching more and more retailer videos. The number of shoppers who watched retail video grew by 40% from October 2007 to October 2008. We think a better measure is PENETRATION — what percent of online shoppers are watching retail videos? By that measure, video usage grew from 17% [...]
Filed under: ecommerce, market size, marketing, online retail, product video, retail, video | No Comments »
Posted on February 9th, 2009 by Raj Gajwani
eMarketer has a new report out, called “Retailers Take Note: Video Sells!”. One of the biggest obstacles to retail video development, particularly in this economy, is high costs. “Nevertheless, seeing the sales lift from videos, retailers are exerting pressure on their suppliers to create video content,” says Mr. Grau. “This may be the year the [...]
Filed under: effective online video, marketing, online advertising, online retail, product video | No Comments »
Posted on November 20th, 2008 by Raj Gajwani
Practical eCommerce reports on “Video for eCommerce” in the first of a new three-part series: Video raises the number of sales for featured products 30 percent on average, according to testing performed by Innovate Media, a California-based online video production company. “We’re seeing client after client with incredible video conversion rates, ranging from 12 percent [...]
Filed under: ecommerce, effective online video, online retail, product demo, product video | No Comments »
Posted on June 24th, 2008 by Raj Gajwani
From the Internet Retailer IRNewsLink for June 20, 2008, here’s the number one “hot tip” (out of 40) for online retailing success: . 1. Web video has become a key tool in e-commerce. About 59% of Internet users view at least one video per week and viewing by women is expected to grow by 55% [...]
Filed under: ecommerce, online retail, product video, retail, strategy, video | No Comments »
Posted on May 6th, 2008 by Raj Gajwani
Bob Tedeschi of the New York Times reports on how e-commerce retailers are using video to increase customer satisfaction. Some highlights: Gordon Magee, head of Internet marketing for Drs. Foster & Smith, based in a Rhinelander, Wis., said a transition to video “will be seamless for us.” The company, Mr. Magee said, has in recent [...]
Filed under: ecommerce, effective online video, marketing, product video, video, video campaign | No Comments »
Posted on May 1st, 2008 by Raj Gajwani
There’s a ton of innovation happening in online video for retail these days. In the latest example, Martin + Osa (a new brand from American Eagle) has launched a new website with a really cool video shopping tool called “Shop by Outfit”: M+O’s Shop by Outfit is a great window into the future of video [...]
Filed under: ecommerce, effective online video, online retail, product video, strategy, video | No Comments »
Posted on April 30th, 2008 by Raj Gajwani
Michelle Megna has an exellent article on “Creating Content that Turns Browsers into Buyers” in ECommerce Guide. It’s a summary of a webinar hosted by Lauren Freedman of the e-tailing group inc. and Scott Todaro of DemandWare. Lauren Freedman of the e-tailing group shares this advice: the product page… now functions the way home pages [...]
Filed under: ecommerce, effective online video, marketing, online retail, product video, strategy, video | No Comments »
Posted on March 5th, 2008 by Raj Gajwani
Omniture has announced the availability of video analytics in their marketing & analytics suite. TechCrunch reports: As far as functionality is concerned, the most important addition to SiteCatalyst is support for the tracking of video usage across the web. If you are a marketer who uses videos to spread your message, you can now use [...]
Filed under: effective online video, product video, strategy, video | No Comments »
Posted on January 24th, 2008 by Raj Gajwani
Why is video important? Amazon.com VP Colin Bodell shares his opinion: When you can actually see the item in action all the writing in the world can’t compare. We want to deliver a richer shopping experience and give the shopper as much information as possible so it will lead to a more satisfying shopping experience. [...]
Filed under: ecommerce, effective online video, online retail, product video, video | 1 Comment »
Posted on January 7th, 2008 by Raj Gajwani
The team here at SilverDock is working up a really neat whitepaper. In 2006 and 2007, we learned a lot about what works (and what doesn’t work) in video for Internet retailers. Our new whitepaper will reveal some of the most important “Best Practices” to consider. More info coming very soon…
Filed under: effective online video, product video | No Comments »
Posted on December 13th, 2007 by Raj Gajwani
According to the Hitwise 100 Retail Index, Amazon.com was the most-visited retail Web site on Cyber Monday. Amazon deserves credit for continuing to innovate aggressively in an industry that is often slow to challenge conventional wisdom. From Amazon Prime, to their wide embrace of third-party sellers, to Amazon’s recent introduction of Product Video (which silverdock.com [...]
Filed under: cyber monday, ecommerce, product video | 2 Comments »