Posted on November 20th, 2008 by Raj Gajwani
Practical eCommerce reports on “Video for eCommerce” in the first of a new three-part series:
Video raises the number of sales for featured products 30 percent on average, according to testing performed by Innovate Media, a California-based online video production company. “We’re seeing client after client with incredible video conversion rates, ranging from 12 percent to [...]
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Posted on June 24th, 2008 by Raj Gajwani
From the Internet Retailer IRNewsLink for June 20, 2008, here’s the number one “hot tip” (out of 40) for online retailing success:
. 1. Web video has become a key tool in e-commerce. About 59% of Internet users view at least one video per week and viewing by [...]
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Posted on May 6th, 2008 by Raj Gajwani
Bob Tedeschi of the New York Times reports on how e-commerce retailers are using video to increase customer satisfaction. Some highlights:
Gordon Magee, head of Internet marketing for Drs. Foster & Smith, based in a Rhinelander, Wis., said a transition to video “will be seamless for us.” The company, Mr. Magee said, has in recent [...]
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Posted on May 1st, 2008 by Raj Gajwani
There’s a ton of innovation happening in online video for retail these days. In the latest example, Martin + Osa (a new brand from American Eagle) has launched a new website with a really cool video shopping tool called “Shop by Outfit”:
M+O’s Shop by Outfit is a great window into the future of [...]
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Posted on April 30th, 2008 by Raj Gajwani
Michelle Megna has an exellent article on “Creating Content that Turns Browsers into Buyers” in ECommerce Guide. It’s a summary of a webinar hosted by Lauren Freedman of the e-tailing group inc. and Scott Todaro of DemandWare.
Lauren Freedman of the e-tailing group shares this advice:
the product page… now functions the way home pages used [...]
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Posted on March 5th, 2008 by Raj Gajwani
Omniture has announced the availability of video analytics in their marketing & analytics suite.
TechCrunch reports:
As far as functionality is concerned, the most important addition to SiteCatalyst is support for the tracking of video usage across the web. If you are a marketer who uses videos to spread your message, you can now use Omniture to [...]
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Posted on January 24th, 2008 by Raj Gajwani
Why is video important? Amazon.com VP Colin Bodell shares his opinion:
When you can actually see the item in action all the writing in the world can’t compare. We want to deliver a richer shopping experience and give the shopper as much information as possible so it will lead to a more satisfying shopping experience.
Colin [...]
Filed under: ecommerce, effective online video, online retail, product video, video | 1 Comment »
Posted on January 7th, 2008 by Raj Gajwani
The team here at SilverDock is working up a really neat whitepaper. In 2006 and 2007, we learned a lot about what works (and what doesn’t work) in video for Internet retailers. Our new whitepaper will reveal some of the most important “Best Practices” to consider.
More info coming very soon…
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Posted on December 13th, 2007 by Raj Gajwani
According to the Hitwise 100 Retail Index, Amazon.com was the most-visited retail Web site on Cyber Monday.
Amazon deserves credit for continuing to innovate aggressively in an industry that is often slow to challenge conventional wisdom. From Amazon Prime, to their wide embrace of third-party sellers, to Amazon’s recent introduction of Product Video (which silverdock.com was [...]
Filed under: cyber monday, ecommerce, product video | 2 Comments »
Posted on December 8th, 2007 by Raj Gajwani
Did you know that you can use your SilverDock Product Videos in eBay listings? It’s true! SilverDock is an eBay Authorized Video Host. For details, see eBay’s official “links policy” at http://pages.ebay.com/help/policies/listing-links.html.
Now you can take your existing SilverDock Product Video content and use it on eBay — with all the benefits of SilverDock’s [...]
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Posted on October 24th, 2007 by Art
You know video is important, but you’re too busy to look into it… right? Think again. Right now, SilverDock is offering a “5 - 2 - 2″ special. That’s 5 product videos, 2 week turnaround, for $2,000. We’ll get you up & running before the holiday rush, your customers will love your slick new videos, [...]
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Posted on October 23rd, 2007 by Echo
You know how they say that a picture is worth a thousand words? Well an average-length product video (30-40 seconds) contains over a 1,000 pictures. That’s as powerful as a MILLION WORDS!
Okay, I may be exaggerating a bit (I’m from Hollywood, remember). But it’s totally clear that video is SO much more [...]
Filed under: YouTube, online retail, product video | No Comments »
Posted on September 23rd, 2007 by Echo
Not only did SilverDock make a huge splash at this year’s Shop.org Annual Summit, but Raj ruled the red carpet with an awesome interview! (Watch it here: http://www.shop.org/events/summit/2007/#TV). As someone who used to film red carpet charity events in Hollywood, no one could be more proud of Raj than me.
In his interview, Raj says that [...]
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Posted on May 1st, 2007 by Raj Gajwani
You know what drives me absolutely nutty?
Blinking things on a Web page.
Animations and blinky ads make it extremely difficult to read. What part of “Don’t make your potential customers hate you” don’t the advertisers understand?
David Pogue, The New York Times, April 25 2007
At least as far back as John Wanamaker, brick-and-mortar retailers have understood [...]
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Posted on April 4th, 2007 by Raj Gajwani
Around here, we say that our SKUmercial product videos “make customers fall in love” with your products. Actually, that might not be right — it could be lust!
We’ve honed the art of making products look gorgeous. In fact, our slow-mo close-ups are almost… pornographic! (Please don’t tell my mother that I’m making [...]
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