Posted on June 3rd, 2008 by Raj Gajwani
For your reading pleasure, and oldie-but-goodie: an excellent article by Bob Tedeschi in the New York Times last year surveyed the state of video in online retail. He reports on early innovations from 1-800-Flowers, Blendtec, and Golfsmith.
I found this article interesting because, about a year ago when it was written, Tedeschi noted that “Whether [...]
Filed under: ecommerce, effective online video, marketing, online advertising, online retail, product demo, retail | No Comments »
Posted on November 28th, 2007 by Raj Gajwani
What are the rules for making effective online videos? How do you get viewers from a video? Who are the role models to examine?
The Wall Street Journal offers up answers in Lights! Camera! Sales! How to use video to expand your business in a YouTube world. The key takeaways:
Be Funny
Tap Into Current [...]
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Posted on October 24th, 2007 by Art
You know video is important, but you’re too busy to look into it… right? Think again. Right now, SilverDock is offering a “5 - 2 - 2″ special. That’s 5 product videos, 2 week turnaround, for $2,000. We’ll get you up & running before the holiday rush, your customers will love your slick new videos, [...]
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Posted on November 20th, 2006 by Raj Gajwani
Jay Herratti, SVP of strategic planning for IAC/ InterActiveCorp, spoke about “The Five Key E-commerce Trends That Require Your Attention” at this summer’s eTail 2006 conference. What’s the#1 trend to watch?
1) Video that sells.
“It’s now become possible for broadband video to be distributed successfully online,” noted Herratti, citing the near-mass penetration of broadband (as [...]
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