Posted on August 24th, 2009 by Raj Gajwani
Should your clothes come with instructions? American Apparel thinks so. American Apparel has launched its new “Le Sac Dress” with the pitch that you can wear it twelve different ways. So they’re using a series of product videos to demonstrate how to wear “Le Sac”. Interestingly, they’re also posting their fashion apparel videos to YouTube [...]
Filed under: YouTube, ecommerce, effective online video, online advertising, product demo, product video, video | No Comments »
Posted on November 20th, 2008 by Raj Gajwani
Practical eCommerce reports on “Video for eCommerce” in the first of a new three-part series: Video raises the number of sales for featured products 30 percent on average, according to testing performed by Innovate Media, a California-based online video production company. “We’re seeing client after client with incredible video conversion rates, ranging from 12 percent [...]
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Posted on June 3rd, 2008 by Raj Gajwani
For your reading pleasure, and oldie-but-goodie: an excellent article by Bob Tedeschi in the New York Times last year surveyed the state of video in online retail. He reports on early innovations from 1-800-Flowers, Blendtec, and Golfsmith. I found this article interesting because, about a year ago when it was written, Tedeschi noted that “Whether [...]
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Posted on November 28th, 2007 by Raj Gajwani
What are the rules for making effective online videos? How do you get viewers from a video? Who are the role models to examine? The Wall Street Journal offers up answers in Lights! Camera! Sales! How to use video to expand your business in a YouTube world. The key takeaways: Be Funny Tap Into Current [...]
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Posted on October 24th, 2007 by Art
You know video is important, but you’re too busy to look into it… right? Think again. Right now, SilverDock is offering a “5 – 2 – 2″ special. That’s 5 product videos, 2 week turnaround, for $2,000. We’ll get you up & running before the holiday rush, your customers will love your slick new videos, [...]
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Posted on November 20th, 2006 by Raj Gajwani
Jay Herratti, SVP of strategic planning for IAC/ InterActiveCorp, spoke about “The Five Key E-commerce Trends That Require Your Attention” at this summer’s eTail 2006 conference. What’s the#1 trend to watch? 1) Video that sells. “It’s now become possible for broadband video to be distributed successfully online,” noted Herratti, citing the near-mass penetration of broadband [...]
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