Posted on November 20th, 2008 by Raj Gajwani
CNBC reports that video is gaining more and more adoption in the retail channel. We’re definitely seeing that here at SilverDock.
One of the more interesting revelations of 2008 is the diversity of online video formats. We see demand ranging from silent 15-second product clips (the “low cost, high volume” approach) all the way up to [...]
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Posted on November 20th, 2008 by Raj Gajwani
Practical eCommerce reports on “Video for eCommerce” in the first of a new three-part series:
Video raises the number of sales for featured products 30 percent on average, according to testing performed by Innovate Media, a California-based online video production company. “We’re seeing client after client with incredible video conversion rates, ranging from 12 percent to [...]
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Posted on September 21st, 2008 by Raj Gajwani
Here’s a big THANK YOU to the clients and visitors who joined us at the annual Shop.org Annual Summit in Las Vegas last week! The SilverDock team had a great time meeting all of you.
Once again, we were pleased to be a Silver Sponsor of the show and Producer of “Shop.org TV”, a series of [...]
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Posted on June 24th, 2008 by Raj Gajwani
From the Internet Retailer IRNewsLink for June 20, 2008, here’s the number one “hot tip” (out of 40) for online retailing success:
. 1. Web video has become a key tool in e-commerce. About 59% of Internet users view at least one video per week and viewing by [...]
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Posted on June 3rd, 2008 by Raj Gajwani
For your reading pleasure, and oldie-but-goodie: an excellent article by Bob Tedeschi in the New York Times last year surveyed the state of video in online retail. He reports on early innovations from 1-800-Flowers, Blendtec, and Golfsmith.
I found this article interesting because, about a year ago when it was written, Tedeschi noted that “Whether [...]
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Posted on June 3rd, 2008 by Raj Gajwani
A quick update on the 2007 holiday shopping season from JupiterResearch, courtesy of Phyllis Korkki of the New York Times:
A report from JupiterResearch indicates that retailers may want to take extra care with their online holiday marketing. The report found that even though overall holiday sales were sluggish in 2007, online sales remained strong. For [...]
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Posted on May 19th, 2008 by Raj Gajwani
Why do people shop?
It’s not just to acquire things they want or need. People shop because it makes them feel good.
Cheryl Lu-Lien Tan has an intriguing article in the Wall Street Journal called The Neuroscience of Retailing: Research Shows Shopping Can Make People Euphoric:
Research shows that people often do get a high from shopping [...]
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Posted on May 1st, 2008 by Raj Gajwani
There’s a ton of innovation happening in online video for retail these days. In the latest example, Martin + Osa (a new brand from American Eagle) has launched a new website with a really cool video shopping tool called “Shop by Outfit”:
M+O’s Shop by Outfit is a great window into the future of [...]
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Posted on April 30th, 2008 by Raj Gajwani
Michelle Megna has an exellent article on “Creating Content that Turns Browsers into Buyers” in ECommerce Guide. It’s a summary of a webinar hosted by Lauren Freedman of the e-tailing group inc. and Scott Todaro of DemandWare.
Lauren Freedman of the e-tailing group shares this advice:
the product page… now functions the way home pages used [...]
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Posted on March 26th, 2008 by Raj Gajwani
Female shoppers are the default target for most apparel retailers, and that’s just as true online. Increasingly, though, online fashion retailers are targeting men — and generating surprisingly positive results.
In his analysis of male online shopping behavior, Ray Smith writes in the Wall Street Journal that “recent research by analysts and retailers has turned [...]
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Posted on February 20th, 2008 by Raj Gajwani
The Pew Internet & American Life Project has released a new report about Americans’ online shopping habits. In the study, the Pew Research Center highlights some interesting survey results:
More than half of internet users encounter frustrations and other frictions in the course of online shopping. 58% of Internet users say they’ve been frustrated, [...]
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Posted on January 24th, 2008 by Raj Gajwani
Why is video important? Amazon.com VP Colin Bodell shares his opinion:
When you can actually see the item in action all the writing in the world can’t compare. We want to deliver a richer shopping experience and give the shopper as much information as possible so it will lead to a more satisfying shopping experience.
Colin [...]
Filed under: ecommerce, effective online video, online retail, product video, video | 1 Comment »
Posted on January 9th, 2008 by Raj Gajwani
MasterCard SpendingPulse reports that online sales surged 32% in December. (Reported by Cheryl Lu-Lien Tan in the Wall Street Journal today).
While these numbers aren’t directly comparable to the more widely-reported Comscore stats about holiday season shopping, they reflect greater strength than other reports we’ve seen. Two facts stand out:
MasterCard’s numbers include gift card [...]
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Posted on January 7th, 2008 by Raj Gajwani
ComScore reports that online holiday sales were 19% higher in 2007 than the prior year. (The season started off slow but accelerated to a 21% growth pace in the month before Christmas).
Other interesting tidbits: CyberMonday was not the biggest shopping day of the season. That was December 10th. Internet Retailer reports:
The heaviest [...]
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Posted on January 3rd, 2008 by Raj Gajwani
Here’s a surprise… online user behavior is hard to predict!
Google recently started adding big, bright “Google Checkout” buttons to selected AdWords text ads. SEO and SEM experts expected this to make more users notice these ads. Apparently they were wrong. Internet Retailer reports that adding a bright “Google Checkout” button to AdWords [...]
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