Jeremy Liew shared some data this spring that indicates that online video ad CPMs will probably have to come down. Right now, online video ads sell for almost four times the CPM of television ads! (Online video ads cost $25 to $35, while television commercials sell for $6 to $10). While the data are interesting, [...]
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Should your clothes come with instructions? American Apparel thinks so. American Apparel has launched its new “Le Sac Dress” with the pitch that you can wear it twelve different ways. So they’re using a series of product videos to demonstrate how to wear “Le Sac”. Interestingly, they’re also posting their fashion apparel videos to YouTube [...]
Filed under: YouTube, ecommerce, effective online video, online advertising, product demo, product video, video | No Comments »
We all know that Search dominates online advertising. Today’s Wall Street Journal (while discussing Yahoo’s business prospects) provides some statistical illumination: People spend 34% of their media time online, compared with 35% watching TV, according to a recent study by Forrester Research. But TV’s percentage of ad spending is 31%, while the Internet draws only [...]
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Christine Beardsell shares her thoughts on the potential of online video as a creative medium in a new ClickZ article. (Hat tip to Justin Foster for the reference!). Christine’s post is thoughtful, insightful, and surprising. Some of her conclusions: Picture Quality is less important than you think. In fact, Christine argues that informal video can [...]
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This has been a long time coming, but it’s starting to happen…. video in SERPs! This is a big deal to the direct-response advertiser (i.e. most online advertisers). Yahoo Shows Search Ads with Images and Video (NYT). Excerpts from the pre-announcement: Yahoo is introducing a new type of search advertising that integrates images and video [...]
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PermissionTV has released a survey on how marketers and agencies are planning to use online video in 2009. By now, no one should be surprised by the results — everyone’s doing a LOT more online video in 2009. In fact 77% of the respondents say that video will be “an important strategic initiative” this year. [...]
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SilverDock is increasingly creating videos for online marketing and online advertising campaigns (in addition to classic retail product videos). It’s a hot trend that more and more online marketers are jumping on. A recent MediaPost Insider article discusses the why’s and how’s of using online video for marketing and advertising. In “Maximizing Online Campaigns with [...]
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eMarketer has a new report out, called “Retailers Take Note: Video Sells!”. One of the biggest obstacles to retail video development, particularly in this economy, is high costs. “Nevertheless, seeing the sales lift from videos, retailers are exerting pressure on their suppliers to create video content,” says Mr. Grau. “This may be the year the [...]
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TechCrunch is reporting that YouTube accounts for over 25% of Google’s search volume. To put it another way, YouTube by itself is 1/3 the size of Google (in terms of search volume) and bigger than every other search engine… bigger than Yahoo, bigger than Live.com. That’s quite a stat to wrap your head around! We’ve [...]
Filed under: Google, YouTube, effective online video, market size, marketing, online advertising | 1 Comment »
The Wall Street Journal reporting this morning that Google’s Push to Sell Ads On YouTube Hits Snags. The problem, in my opinion, lies more with Google/YouTube than with the market. There’s plenty of real innovation happening in online video advertising — just look at VideoEgg and Tremor Media for example. And we speak every day [...]
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Here’s a thought: maybe online video ads will be a little different than TV ads! The online TV world is slowly figuring out what that means. The tantalizing possibility, of course, is that online TV ads will work better than regular TV commercials — not just for the advertiser, but also for the viewer. Here’s [...]
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For your reading pleasure, and oldie-but-goodie: an excellent article by Bob Tedeschi in the New York Times last year surveyed the state of video in online retail. He reports on early innovations from 1-800-Flowers, Blendtec, and Golfsmith. I found this article interesting because, about a year ago when it was written, Tedeschi noted that “Whether [...]
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Google’s coming under more fire from large advertisers over trademark issues, reports Emily Steel in the Wall Street Journal. Watch for more automated trademark blacklists from Google and other major search providers. The problem is a tactic known as “piggybacking,” in which smaller advertisers use major players’ brand names, slogans or other trademarked words in [...]
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E-Commerce Times has an excellent survey on the state of online video advertising. Although written last year, John Mello’s summary of the current video ad landscape remains insightful and (thankfully) concise. A few observations from the article: 65% of broadband users occasionally watch video online (as of 2007). In 2006 the number was 44% while [...]
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So says Quincy Smith, the president of CBS Interactive (quoted in the NYT). Is he right? I think not. Network television revenue has continued to grow in a 500-channel world. Why? Because overall viewership has increased, overall revenue has increased, and the big networks have been able to sell reach at higher CPMs even while [...]
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