Posted on February 13th, 2009 by Raj Gajwani
PermissionTV has released a survey on how marketers and agencies are planning to use online video in 2009. By now, no one should be surprised by the results — everyone’s doing a LOT more online video in 2009. In fact 77% of the respondents say that video will be “an important strategic initiative” this year. [...]
Filed under: marketing, online advertising, strategy, video, video campaign | 1 Comment »
Posted on February 11th, 2009 by Raj Gajwani
SilverDock is increasingly creating videos for online marketing and online advertising campaigns (in addition to classic retail product videos). It’s a hot trend that more and more online marketers are jumping on. A recent MediaPost Insider article discusses the why’s and how’s of using online video for marketing and advertising. In “Maximizing Online Campaigns with [...]
Filed under: effective online video, marketing, online advertising, strategy, video, video campaign | No Comments »
Posted on February 10th, 2009 by Raj Gajwani
Most retailers have only just begun experimenting with online product videos, but early indications point to product videos becoming a powerful sales tool. “Among the benefits of videos touted by Web retailers are a lower number of abandoned shopping carts, reduced return rates and higher sales,” says Jeffrey Grau, eMarketer senior analyst and author of [...]
Filed under: ecommerce, marketing, online retail, product video, shopping carts, strategy, video | No Comments »
Posted on February 9th, 2009 by Raj Gajwani
According to ComScore data, online shoppers are watching more and more retailer videos. The number of shoppers who watched retail video grew by 40% from October 2007 to October 2008. We think a better measure is PENETRATION — what percent of online shoppers are watching retail videos? By that measure, video usage grew from 17% [...]
Filed under: ecommerce, market size, marketing, online retail, product video, retail, video | No Comments »
Posted on February 9th, 2009 by Raj Gajwani
eMarketer has a new report out, called “Retailers Take Note: Video Sells!”. One of the biggest obstacles to retail video development, particularly in this economy, is high costs. “Nevertheless, seeing the sales lift from videos, retailers are exerting pressure on their suppliers to create video content,” says Mr. Grau. “This may be the year the [...]
Filed under: effective online video, marketing, online advertising, online retail, product video | No Comments »
Posted on December 19th, 2008 by Raj Gajwani
TechCrunch is reporting that YouTube accounts for over 25% of Google’s search volume. To put it another way, YouTube by itself is 1/3 the size of Google (in terms of search volume) and bigger than every other search engine… bigger than Yahoo, bigger than Live.com. That’s quite a stat to wrap your head around! We’ve [...]
Filed under: Google, YouTube, effective online video, market size, marketing, online advertising | 1 Comment »
Posted on October 21st, 2008 by Raj Gajwani
Ellen Davis of Shop.org, speaks with Bill Bass on Shop.org TV: Ellen Davis joined the National Retail Federation in 2002 and was named Vice President in 2008. She is responsible for helping shape NRF’s communications strategy, acting as a primary NRF spokesperson, and conducting analysis of NRF consumer research and industry trends. In 2007, Davis [...]
Filed under: Shop.org TV, cyber monday, ecommerce, marketing | No Comments »
Posted on June 23rd, 2008 by Raj Gajwani
Here’s a thought: maybe online video ads will be a little different than TV ads! The online TV world is slowly figuring out what that means. The tantalizing possibility, of course, is that online TV ads will work better than regular TV commercials — not just for the advertiser, but also for the viewer. Here’s [...]
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Posted on June 5th, 2008 by Raj Gajwani
Kevin Nalts has earned more than 25 million views on YouTube. How can you get visibility like that? Nalts has some tips for you in his excellent blog post, The Marketer’s Cheat Sheet to Viral Video. Here is Kevin Nalts’ eight-step summary of how to do viral video (slightly condensed): Step 1: Determine if your [...]
Filed under: YouTube, effective online video, marketing, strategy, video, video campaign | 1 Comment »
Posted on June 3rd, 2008 by Raj Gajwani
For your reading pleasure, and oldie-but-goodie: an excellent article by Bob Tedeschi in the New York Times last year surveyed the state of video in online retail. He reports on early innovations from 1-800-Flowers, Blendtec, and Golfsmith. I found this article interesting because, about a year ago when it was written, Tedeschi noted that “Whether [...]
Filed under: ecommerce, effective online video, marketing, online advertising, online retail, product demo, retail | No Comments »
Posted on June 3rd, 2008 by Raj Gajwani
Google’s coming under more fire from large advertisers over trademark issues, reports Emily Steel in the Wall Street Journal. Watch for more automated trademark blacklists from Google and other major search providers. The problem is a tactic known as “piggybacking,” in which smaller advertisers use major players’ brand names, slogans or other trademarked words in [...]
Filed under: Google, marketing, online advertising | No Comments »
Posted on June 3rd, 2008 by Raj Gajwani
A quick update on the 2007 holiday shopping season from JupiterResearch, courtesy of Phyllis Korkki of the New York Times: A report from JupiterResearch indicates that retailers may want to take extra care with their online holiday marketing. The report found that even though overall holiday sales were sluggish in 2007, online sales remained strong. [...]
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Posted on May 19th, 2008 by Raj Gajwani
Why do people shop? It’s not just to acquire things they want or need. People shop because it makes them feel good. Cheryl Lu-Lien Tan has an intriguing article in the Wall Street Journal called The Neuroscience of Retailing: Research Shows Shopping Can Make People Euphoric: Research shows that people often do get a high [...]
Filed under: ecommerce, effective online video, luxury, marketing, online retail, retail, strategy | No Comments »
Posted on May 18th, 2008 by Raj Gajwani
The good people at Proclivity have gotten a nice bit of PR in the NYT tomorrow: Guessing the Online Customer’s Next Want, interviewing Proclivity’s CEO Sheldon Gilbert. Congratulations to Sheldon and the team! SilverDock interviewed Sheldon Gilbert about Proclivity at last year’s Shop.org Annual Summit. Sheldon shared his thoughts on Proclivity’s behavioral targeting technology. Check [...]
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Posted on May 6th, 2008 by Raj Gajwani
Social Media Influence has compiled an entertaining summary of the Top 10 corporate brands on YouTube. If you don’t want to read/watch the whole thing, InternetRetailing.net has a helpful summary of the Top 10 Brands on YouTube. Note that only 5 of the top 10 brand videos were actually produced by the brand (and one [...]
Filed under: YouTube, effective online video, marketing, strategy, video | No Comments »