Posted on October 21st, 2008 by Raj Gajwani
Ellen Davis of Shop.org, speaks with Bill Bass on Shop.org TV:
Ellen Davis joined the National Retail Federation in 2002 and was named Vice President in 2008. She is responsible for helping shape NRF’s communications strategy, acting as a primary NRF spokesperson, and conducting analysis of NRF consumer research and industry trends.
In 2007, Davis was named [...]
Filed under: Shop.org TV, cyber monday, ecommerce, marketing | No Comments »
Posted on June 23rd, 2008 by Raj Gajwani
Here’s a thought: maybe online video ads will be a little different than TV ads! The online TV world is slowly figuring out what that means. The tantalizing possibility, of course, is that online TV ads will work better than regular TV commercials — not just for the advertiser, but also for the viewer.
Here’s one [...]
Filed under: effective online video, marketing, online advertising, video, video campaign | No Comments »
Posted on June 5th, 2008 by Raj Gajwani
Kevin Nalts has earned more than 25 million views on YouTube. How can you get visibility like that? Nalts has some tips for you in his excellent blog post, The Marketer’s Cheat Sheet to Viral Video.
Here is Kevin Nalts’ eight-step summary of how to do viral video (slightly condensed):
Step 1: Determine if your [...]
Filed under: YouTube, effective online video, marketing, strategy, video, video campaign | 1 Comment »
Posted on June 3rd, 2008 by Raj Gajwani
For your reading pleasure, and oldie-but-goodie: an excellent article by Bob Tedeschi in the New York Times last year surveyed the state of video in online retail. He reports on early innovations from 1-800-Flowers, Blendtec, and Golfsmith.
I found this article interesting because, about a year ago when it was written, Tedeschi noted that “Whether [...]
Filed under: ecommerce, effective online video, marketing, online advertising, online retail, product demo, retail | No Comments »
Posted on June 3rd, 2008 by Raj Gajwani
Google’s coming under more fire from large advertisers over trademark issues, reports Emily Steel in the Wall Street Journal. Watch for more automated trademark blacklists from Google and other major search providers.
The problem is a tactic known as “piggybacking,” in which smaller advertisers use major players’ brand names, slogans or other trademarked words in the [...]
Filed under: Google, marketing, online advertising | No Comments »
Posted on June 3rd, 2008 by Raj Gajwani
A quick update on the 2007 holiday shopping season from JupiterResearch, courtesy of Phyllis Korkki of the New York Times:
A report from JupiterResearch indicates that retailers may want to take extra care with their online holiday marketing. The report found that even though overall holiday sales were sluggish in 2007, online sales remained strong. For [...]
Filed under: ecommerce, market size, marketing, online retail | No Comments »
Posted on May 19th, 2008 by Raj Gajwani
Why do people shop?
It’s not just to acquire things they want or need. People shop because it makes them feel good.
Cheryl Lu-Lien Tan has an intriguing article in the Wall Street Journal called The Neuroscience of Retailing: Research Shows Shopping Can Make People Euphoric:
Research shows that people often do get a high from shopping [...]
Filed under: ecommerce, effective online video, luxury, marketing, online retail, retail, strategy | No Comments »
Posted on May 18th, 2008 by Raj Gajwani
The good people at Proclivity have gotten a nice bit of PR in the NYT tomorrow: Guessing the Online Customer’s Next Want, interviewing Proclivity’s CEO Sheldon Gilbert. Congratulations to Sheldon and the team!
SilverDock interviewed Sheldon Gilbert about Proclivity at last year’s Shop.org Annual Summit. Sheldon shared his thoughts on Proclivity’s behavioral targeting technology. [...]
Filed under: ecommerce, marketing, retail | No Comments »
Posted on May 6th, 2008 by Raj Gajwani
Social Media Influence has compiled an entertaining summary of the Top 10 corporate brands on YouTube. If you don’t want to read/watch the whole thing, InternetRetailing.net has a helpful summary of the Top 10 Brands on YouTube.
Note that only 5 of the top 10 brand videos were actually produced by the brand (and one [...]
Filed under: YouTube, effective online video, marketing, strategy, video | No Comments »
Posted on May 6th, 2008 by Raj Gajwani
Bob Tedeschi of the New York Times reports on how e-commerce retailers are using video to increase customer satisfaction. Some highlights:
Gordon Magee, head of Internet marketing for Drs. Foster & Smith, based in a Rhinelander, Wis., said a transition to video “will be seamless for us.” The company, Mr. Magee said, has in recent [...]
Filed under: ecommerce, effective online video, marketing, product video, video, video campaign | No Comments »
Posted on April 30th, 2008 by Raj Gajwani
Michelle Megna has an exellent article on “Creating Content that Turns Browsers into Buyers” in ECommerce Guide. It’s a summary of a webinar hosted by Lauren Freedman of the e-tailing group inc. and Scott Todaro of DemandWare.
Lauren Freedman of the e-tailing group shares this advice:
the product page… now functions the way home pages used [...]
Filed under: ecommerce, effective online video, marketing, online retail, product video, strategy, video | No Comments »
Posted on April 28th, 2008 by Raj Gajwani
A new Harris Interactive study reveals that 60% of American Internet users find it “creepy” when websites target content to users based on their personal profiles. As the Wall Street Journal puts it:
Conventional wisdom holds that customizing a Web site for individual visitors is a good way to boost business. Turns out all you’re doing [...]
Filed under: ecommerce, marketing | No Comments »
Posted on April 11th, 2008 by Raj Gajwani
Department stores have been aggressively pushing private-label brands over the past decade, depriving independent brands of floor space and promotional muscle. However we may be approaching a turning point.
The Wall Street Journal points out (Exclusive Lines May Prove Risky in Cool Economy) that several major department stores have put a LOT of eggs into [...]
Filed under: market size, marketing, retail, strategy | No Comments »
Posted on March 26th, 2008 by Raj Gajwani
Female shoppers are the default target for most apparel retailers, and that’s just as true online. Increasingly, though, online fashion retailers are targeting men — and generating surprisingly positive results.
In his analysis of male online shopping behavior, Ray Smith writes in the Wall Street Journal that “recent research by analysts and retailers has turned [...]
Filed under: ecommerce, luxury, marketing, online retail, retail | No Comments »
Posted on March 11th, 2008 by Raj Gajwani
Emily Steel reports in Friday’s Wall Street Journal that Toyota has launched a new video marketing campaign on YouTube. Essentially, YouTube is creating a high-end microsite that offers contests and culls appropriate content from the YouTube’s user-generated videos.
The result is one of the most intricate and expensive campaigns ever on YouTube; Toyota is paying [...]
Filed under: YouTube, effective online video, marketing, online advertising, strategy, video | No Comments »