Posted on July 10th, 2008 by Raj Gajwani
From StreamingMedia.com:
In a new report called How Video Will Take Over the World, Forrester Research analyst James McQuivey encourages companies to embrace a world where video is everywhere.
[...]
In How Video Will Take Over the World, McQuivey lays out a vision for a world in which individuals will be able to watch video nearly everywhere on [...]
Filed under: ecommerce, effective online video, market size, strategy | No Comments »
Posted on July 9th, 2008 by Raj Gajwani
The Wall Street Journal reporting this morning that Google’s Push to Sell Ads On YouTube Hits Snags. The problem, in my opinion, lies more with Google/YouTube than with the market. There’s plenty of real innovation happening in online video advertising — just look at VideoEgg and Tremor Media for example. And we speak every day [...]
Filed under: Google, YouTube, market size, online advertising, video | No Comments »
Posted on June 3rd, 2008 by Raj Gajwani
A quick update on the 2007 holiday shopping season from JupiterResearch, courtesy of Phyllis Korkki of the New York Times:
A report from JupiterResearch indicates that retailers may want to take extra care with their online holiday marketing. The report found that even though overall holiday sales were sluggish in 2007, online sales remained strong. For [...]
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Posted on April 28th, 2008 by Raj Gajwani
E-Commerce Times has an excellent survey on the state of online video advertising. Although written last year, John Mello’s summary of the current video ad landscape remains insightful and (thankfully) concise.
A few observations from the article:
65% of broadband users occasionally watch video online (as of 2007). In 2006 the number was 44%
while “YouTube [...]
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Posted on April 11th, 2008 by Raj Gajwani
Department stores have been aggressively pushing private-label brands over the past decade, depriving independent brands of floor space and promotional muscle. However we may be approaching a turning point.
The Wall Street Journal points out (Exclusive Lines May Prove Risky in Cool Economy) that several major department stores have put a LOT of eggs into [...]
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Posted on March 19th, 2008 by Raj Gajwani
So says Quincy Smith, the president of CBS Interactive (quoted in the NYT). Is he right?
I think not. Network television revenue has continued to grow in a 500-channel world. Why? Because overall viewership has increased, overall revenue has increased, and the big networks have been able to sell reach at higher [...]
Filed under: market size, online advertising | No Comments »
Posted on February 25th, 2008 by Raj Gajwani
The IAB and PwC have announced the results of their annual study on Internet advertising.
Their conclusion: the online ad market grew to $21.1 billion in 2007. That’s a 25% growth rate over 2006.
The press will soon begin their eager speculation about whether 25% growth is a high number or a low number. [...]
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Posted on February 25th, 2008 by Raj Gajwani
Several readers left thoughtful comments about my recent post, Flash for the iPhone? It’s Apple vs. Microsoft all over again…
Ird writes: Steve Jobs has no intentions of supporting Flash; especially on the iphone. Apple’s pushing the H.264 open standard and will stick to its guns because Apple want to use it this standard for AppleTV, [...]
Filed under: market size, strategy, video | 1 Comment »
Posted on February 21st, 2008 by Raj Gajwani
There’s a lot of speculation about whether Apple will soon offer Flash support on the iPhone. Insider rumors say yes (cf. Dan Rayburn at Streaming Media), published news reports say not-so-fast (cf. the Wall Street Journal, quoting an Adobe spokesman).
Why is this important? Because the iPhone is not just a smartphone. It’s Apple’s opportunity [...]
Filed under: market size, strategy, video | 4 Comments »
Posted on February 19th, 2008 by Raj Gajwani
Google is launching a new initiative (very very quietly): they’re adding video ads to Google’s own search result pages.
This doesn’t come as a surprise; if anything, it’s way overdue. Google introduced Video AdWords back in mid-2006 but confined them to its “content network”. This week’s news indicates that Google is now going to [...]
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Posted on January 19th, 2008 by Raj Gajwani
Here’s an interesting tidbit: luxury brands are targeting men (reports the Wall Street Journal). Men’s apparel sales are growing 37% faster than women’s, and retailers are eager to push that growth even higher.
The labels say it makes business sense to target men now. In the 12 months ended Oct. 31, U.S. sales of men’s apparel [...]
Filed under: luxury, market size, marketing, retail, strategy | No Comments »
Posted on January 19th, 2008 by Raj Gajwani
In an article about YouTube’s continuing growth, the New York times reports:
Interestingly, the top 10 video sites accounted for less than half of all videos viewed online. That means people are watching video here, there and everywhere on the Web. And they’re doing so more every day.
During November, 138 million people, or about three-quarters of [...]
Filed under: YouTube, market size, video | No Comments »