Posted on May 19th, 2008 by Raj Gajwani
Why do people shop?
It’s not just to acquire things they want or need. People shop because it makes them feel good.
Cheryl Lu-Lien Tan has an intriguing article in the Wall Street Journal called The Neuroscience of Retailing: Research Shows Shopping Can Make People Euphoric:
Research shows that people often do get a high from shopping [...]
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Posted on March 26th, 2008 by Raj Gajwani
Female shoppers are the default target for most apparel retailers, and that’s just as true online. Increasingly, though, online fashion retailers are targeting men — and generating surprisingly positive results.
In his analysis of male online shopping behavior, Ray Smith writes in the Wall Street Journal that “recent research by analysts and retailers has turned [...]
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Posted on January 19th, 2008 by Raj Gajwani
Here’s an interesting tidbit: luxury brands are targeting men (reports the Wall Street Journal). Men’s apparel sales are growing 37% faster than women’s, and retailers are eager to push that growth even higher.
The labels say it makes business sense to target men now. In the 12 months ended Oct. 31, U.S. sales of men’s apparel [...]
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