Posted on December 19th, 2008 by Raj Gajwani
TechCrunch is reporting that YouTube accounts for over 25% of Google’s search volume. To put it another way, YouTube by itself is 1/3 the size of Google (in terms of search volume) and bigger than every other search engine… bigger than Yahoo, bigger than Live.com. That’s quite a stat to wrap your head around! We’ve [...]
Filed under: Google, YouTube, effective online video, market size, marketing, online advertising | 1 Comment »
Posted on July 9th, 2008 by Raj Gajwani
The Wall Street Journal reporting this morning that Google’s Push to Sell Ads On YouTube Hits Snags. The problem, in my opinion, lies more with Google/YouTube than with the market. There’s plenty of real innovation happening in online video advertising — just look at VideoEgg and Tremor Media for example. And we speak every day [...]
Filed under: Google, YouTube, market size, online advertising, video | No Comments »
Posted on June 3rd, 2008 by Raj Gajwani
Google’s coming under more fire from large advertisers over trademark issues, reports Emily Steel in the Wall Street Journal. Watch for more automated trademark blacklists from Google and other major search providers. The problem is a tactic known as “piggybacking,” in which smaller advertisers use major players’ brand names, slogans or other trademarked words in [...]
Filed under: Google, marketing, online advertising | No Comments »
Posted on May 1st, 2008 by Raj Gajwani
There’s a bunch of excellent commentary and backstory around the web about Adobe’s push for mobile dominance (relevance?) with today’s Open Screen Project announcement. Ed Burnette at ZDNet points out that pretty much every mobile handset player (Nokia, Motorola, Siemens, Samsung, Intel, ARM) has lined up behind Adobe. Who’s left out? Apple and Google. Hmm… [...]
Filed under: Google, video | No Comments »
Posted on February 19th, 2008 by Raj Gajwani
Google is launching a new initiative (very very quietly): they’re adding video ads to Google’s own search result pages. This doesn’t come as a surprise; if anything, it’s way overdue. Google introduced Video AdWords back in mid-2006 but confined them to its “content network”. This week’s news indicates that Google is now going to start [...]
Filed under: Google, market size, strategy, video | No Comments »