Posted on March 30th, 2010 by Raj Gajwani
Dear clients & friends of SilverDock, We’re pleased to announce that Paridym Pictures has acquired SilverDock’s video production business. Paridym Pictures is a Silicon Valley based production house that specializes in creative video content for business marketers. Paridym’s creative branding solutions generate tens of millions of targeted viewers and millions of dollars of revenue for [...]
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Posted on August 24th, 2009 by Raj Gajwani
Should your clothes come with instructions? American Apparel thinks so. American Apparel has launched its new “Le Sac Dress” with the pitch that you can wear it twelve different ways. So they’re using a series of product videos to demonstrate how to wear “Le Sac”. Interestingly, they’re also posting their fashion apparel videos to YouTube [...]
Filed under: YouTube, ecommerce, effective online video, online advertising, product demo, product video, video | No Comments »
Posted on August 20th, 2009 by Raj Gajwani
Following up on yesterday’s post… perhaps the most valuable insight in Forrester Research’s report “Five Rules To Drive Video Traffic” (provided by Ooyala at that link) is their commentary on the key elements of a successful video strategy. I couldn’t agree more with the authors’ notes — it’s absolutely critical to set goals, identify your [...]
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Posted on August 19th, 2009 by Raj Gajwani
Forrester Research published a nice little report this spring called “Five Rules To Drive Video Traffic” (authored by by Bobby Tulsiani with Mark Mulligan and Laura Wiramihardja). Our friends at Ooyala are making this report available here. There’s no “rocket science” in the report, but it does provide a nice review of basic best practices. [...]
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Posted on August 11th, 2009 by Raj Gajwani
Christine Beardsell shares her thoughts on the potential of online video as a creative medium in a new ClickZ article. (Hat tip to Justin Foster for the reference!). Christine’s post is thoughtful, insightful, and surprising. Some of her conclusions: Picture Quality is less important than you think. In fact, Christine argues that informal video can [...]
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Posted on July 29th, 2009 by Raj Gajwani
Thanks to Teri & crew for putting together a very interesting panel at Saturday’s “Propville Dog & Pony Show“! Fellow panelists Mark Rutherford and Jon Felix joined me for the morning session. We discussed the business and creative implications of the emerging intersection between photography and videography. It’s clear that photographic cameras are colliding [...]
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Posted on June 2nd, 2009 by Raj Gajwani
I’m at the Video Commerce Summit in Seattle today. Big props to the Liveclicker.com team for putting together a great event. And many thanks to the panelists on the session I moderated — Peter Cobb of eBags, Jimmy Healey from OnlineShoes.com, and Craig Bokesch from Altrec.com. It’s been a packed day with lots of insights. [...]
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Posted on April 23rd, 2009 by Raj Gajwani
Our friends at LiveClicker are putting together a “Video Commerce Summit.” The one-day summit takes place on Tuesday June 2nd in Seattle (plus an opening reception at Safeco Field the night before). I’m exited to see this purpose-built event come together. While everyone knows that online video is a big deal for e-commerce, the massive [...]
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Posted on March 3rd, 2009 by Raj Gajwani
Smart advertisers know that commercials are ENTERTAINMENT, not interruptions. Our job is to engage, amuse, and/or inform the viewer of an ad. Now researchers have deduced that people enjoy watching TV shows MORE with commercials than without commercials. Excerpts from the NYT article: In two new studies, researchers who study consumer behavior argue that interrupting [...]
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Posted on February 11th, 2009 by Raj Gajwani
SilverDock is increasingly creating videos for online marketing and online advertising campaigns (in addition to classic retail product videos). It’s a hot trend that more and more online marketers are jumping on. A recent MediaPost Insider article discusses the why’s and how’s of using online video for marketing and advertising. In “Maximizing Online Campaigns with [...]
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Posted on February 11th, 2009 by Raj Gajwani
43.3% of Internet Retailers surveyed this past fall say that they plan to add “Video or Streaming Media” to their sites. This makes video the #1 new site feature — above personalization, alternate views, reviews, product configuration, and a host of other desirable features. As the online shopper becomes more sophisticated, and as everyone adds [...]
Filed under: ecommerce, effective online video, online retail, product video, retail, video | No Comments »
Posted on February 9th, 2009 by Raj Gajwani
eMarketer has a new report out, called “Retailers Take Note: Video Sells!”. One of the biggest obstacles to retail video development, particularly in this economy, is high costs. “Nevertheless, seeing the sales lift from videos, retailers are exerting pressure on their suppliers to create video content,” says Mr. Grau. “This may be the year the [...]
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Posted on December 19th, 2008 by Raj Gajwani
TechCrunch is reporting that YouTube accounts for over 25% of Google’s search volume. To put it another way, YouTube by itself is 1/3 the size of Google (in terms of search volume) and bigger than every other search engine… bigger than Yahoo, bigger than Live.com. That’s quite a stat to wrap your head around! We’ve [...]
Filed under: Google, YouTube, effective online video, market size, marketing, online advertising | 1 Comment »
Posted on November 24th, 2008 by Raj Gajwani
Amazon.com has just launched their Holiday Toy List! It’s a pretty amazing new interface for visual shopping, based on the same technology as the Amazon Windowshop Beta (a.k.a. WindowShop.com). We at SilverDock are glad to have been a part of Amazon’s Holiday Toy List again this year. We produced a large number of product videos [...]
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Posted on November 20th, 2008 by Raj Gajwani
CNBC reports that video is gaining more and more adoption in the retail channel. We’re definitely seeing that here at SilverDock. One of the more interesting revelations of 2008 is the diversity of online video formats. We see demand ranging from silent 15-second product clips (the “low cost, high volume” approach) all the way up [...]
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