Posted on November 20th, 2008 by Raj Gajwani
CNBC reports that video is gaining more and more adoption in the retail channel. We’re definitely seeing that here at SilverDock.
One of the more interesting revelations of 2008 is the diversity of online video formats. We see demand ranging from silent 15-second product clips (the “low cost, high volume” approach) all the way up to [...]
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Posted on November 20th, 2008 by Raj Gajwani
Practical eCommerce reports on “Video for eCommerce” in the first of a new three-part series:
Video raises the number of sales for featured products 30 percent on average, according to testing performed by Innovate Media, a California-based online video production company. “We’re seeing client after client with incredible video conversion rates, ranging from 12 percent to [...]
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Posted on October 21st, 2008 by Raj Gajwani
Raj Gajwani, Founder and CEO of SilverDock.com, speaks with Natalie Pietrzykowski on Shop.org TV:
Raj Gajwani is the founder & CEO of SilverDock. Raj previously co-founded WiseConnect, a venture-backed maker of software for retail store merchandising. As CFO and COO of WiseConnect (sold to BayLogics in 2001), he ran operations, finance, and strategy. [...]
Filed under: Shop.org TV, SilverDock, ecommerce, effective online video | 1 Comment »
Posted on July 13th, 2008 by Raj Gajwani
E-Commerce Times talked with Joe Chung, CEO of Allurent, and writes about his top 5 must-have features for online retail in 2009. Here’s a summary of Joe Chung’s top 5 (and an excerpt of his thoughts on #3):
Interactive Merchandising - non-technical business managers need to be able to easily add, change, and remove merchandising features [...]
Filed under: effective online video | 1 Comment »
Posted on July 10th, 2008 by Raj Gajwani
From StreamingMedia.com:
In a new report called How Video Will Take Over the World, Forrester Research analyst James McQuivey encourages companies to embrace a world where video is everywhere.
[...]
In How Video Will Take Over the World, McQuivey lays out a vision for a world in which individuals will be able to watch video nearly everywhere on [...]
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Posted on June 23rd, 2008 by Raj Gajwani
Here’s a thought: maybe online video ads will be a little different than TV ads! The online TV world is slowly figuring out what that means. The tantalizing possibility, of course, is that online TV ads will work better than regular TV commercials — not just for the advertiser, but also for the viewer.
Here’s one [...]
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Posted on June 5th, 2008 by Raj Gajwani
Kevin Nalts has earned more than 25 million views on YouTube. How can you get visibility like that? Nalts has some tips for you in his excellent blog post, The Marketer’s Cheat Sheet to Viral Video.
Here is Kevin Nalts’ eight-step summary of how to do viral video (slightly condensed):
Step 1: Determine if your [...]
Filed under: YouTube, effective online video, marketing, strategy, video, video campaign | 1 Comment »
Posted on June 3rd, 2008 by Raj Gajwani
For your reading pleasure, and oldie-but-goodie: an excellent article by Bob Tedeschi in the New York Times last year surveyed the state of video in online retail. He reports on early innovations from 1-800-Flowers, Blendtec, and Golfsmith.
I found this article interesting because, about a year ago when it was written, Tedeschi noted that “Whether [...]
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Posted on May 19th, 2008 by Raj Gajwani
Why do people shop?
It’s not just to acquire things they want or need. People shop because it makes them feel good.
Cheryl Lu-Lien Tan has an intriguing article in the Wall Street Journal called The Neuroscience of Retailing: Research Shows Shopping Can Make People Euphoric:
Research shows that people often do get a high from shopping [...]
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Posted on May 6th, 2008 by Raj Gajwani
Social Media Influence has compiled an entertaining summary of the Top 10 corporate brands on YouTube. If you don’t want to read/watch the whole thing, InternetRetailing.net has a helpful summary of the Top 10 Brands on YouTube.
Note that only 5 of the top 10 brand videos were actually produced by the brand (and one [...]
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Posted on May 6th, 2008 by Raj Gajwani
Bob Tedeschi of the New York Times reports on how e-commerce retailers are using video to increase customer satisfaction. Some highlights:
Gordon Magee, head of Internet marketing for Drs. Foster & Smith, based in a Rhinelander, Wis., said a transition to video “will be seamless for us.” The company, Mr. Magee said, has in recent [...]
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Posted on May 1st, 2008 by Raj Gajwani
There’s a ton of innovation happening in online video for retail these days. In the latest example, Martin + Osa (a new brand from American Eagle) has launched a new website with a really cool video shopping tool called “Shop by Outfit”:
M+O’s Shop by Outfit is a great window into the future of [...]
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Posted on April 30th, 2008 by Raj Gajwani
Michelle Megna has an exellent article on “Creating Content that Turns Browsers into Buyers” in ECommerce Guide. It’s a summary of a webinar hosted by Lauren Freedman of the e-tailing group inc. and Scott Todaro of DemandWare.
Lauren Freedman of the e-tailing group shares this advice:
the product page… now functions the way home pages used [...]
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Posted on April 28th, 2008 by Raj Gajwani
E-Commerce Times has an excellent survey on the state of online video advertising. Although written last year, John Mello’s summary of the current video ad landscape remains insightful and (thankfully) concise.
A few observations from the article:
65% of broadband users occasionally watch video online (as of 2007). In 2006 the number was 44%
while “YouTube [...]
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Posted on March 15th, 2008 by Raj Gajwani
AllBusiness has published a short, simple guide called E-commerce 101 for Manufacturers (distributed by the SF Chronicle). It’s a very basic primer, but useful for manufacturers thinking about starting their own e-commerce site. Some highlights:
For a manufacturer, e-commerce is a way for you to experiment with the world of retail… With an e-commerce [...]
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