Posted on November 20th, 2008 by Raj Gajwani
CNBC reports that video is gaining more and more adoption in the retail channel. We’re definitely seeing that here at SilverDock.
One of the more interesting revelations of 2008 is the diversity of online video formats. We see demand ranging from silent 15-second product clips (the “low cost, high volume” approach) all the way up to [...]
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Posted on November 20th, 2008 by Raj Gajwani
Practical eCommerce reports on “Video for eCommerce” in the first of a new three-part series:
Video raises the number of sales for featured products 30 percent on average, according to testing performed by Innovate Media, a California-based online video production company. “We’re seeing client after client with incredible video conversion rates, ranging from 12 percent to [...]
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Posted on October 21st, 2008 by Raj Gajwani
Raj Gajwani, Founder and CEO of SilverDock.com, speaks with Natalie Pietrzykowski on Shop.org TV:
Raj Gajwani is the founder & CEO of SilverDock. Raj previously co-founded WiseConnect, a venture-backed maker of software for retail store merchandising. As CFO and COO of WiseConnect (sold to BayLogics in 2001), he ran operations, finance, and strategy. [...]
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Posted on October 21st, 2008 by Raj Gajwani
Ellen Davis of Shop.org, speaks with Bill Bass on Shop.org TV:
Ellen Davis joined the National Retail Federation in 2002 and was named Vice President in 2008. She is responsible for helping shape NRF’s communications strategy, acting as a primary NRF spokesperson, and conducting analysis of NRF consumer research and industry trends.
In 2007, Davis was named [...]
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Posted on October 21st, 2008 by Raj Gajwani
Pinny Gniwisch, Founder and EVP Marketing of Ice.com, speaks with Bill Bass on Shop.org TV:
Pinny Gniwisch started his adult life in Rabbinical College of Canada and graduated from Sydney University with a masters in Jewish law. Always appreciating a challenge, in 1995 he moved into his family jewelry business and spearheaded sales in the United [...]
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Posted on October 21st, 2008 by Raj Gajwani
Sally McKenzie of ecommerceconsulting.com speaks with Natalie Pietrzykowski on Shop.org TV:
Sally McKenzie is a retail and online industry veteran with over 20 years of leadership success spanning brick & mortar, catalog and e-commerce channels. Her extensive experience covers merchandising, marketing, product development, web site operations and strategic planning functions.
After beginning her career as a [...]
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Posted on October 21st, 2008 by Raj Gajwani
Shop.org TV (produced by SilverDock) brings you this exclusive interview with Scott Silverman, Executive Director of Shop.org:
Scott Silverman was named Executive Director of Shop.org in 2001. Previously, he had served as Vice President, Internet Retailing, for the National Retail Federation. He directs a number of internal and multichannel retailing initiatives and works closely with Shop.org’s [...]
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Posted on September 21st, 2008 by Raj Gajwani
Here’s a big THANK YOU to the clients and visitors who joined us at the annual Shop.org Annual Summit in Las Vegas last week! The SilverDock team had a great time meeting all of you.
Once again, we were pleased to be a Silver Sponsor of the show and Producer of “Shop.org TV”, a series of [...]
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Posted on July 10th, 2008 by Raj Gajwani
From StreamingMedia.com:
In a new report called How Video Will Take Over the World, Forrester Research analyst James McQuivey encourages companies to embrace a world where video is everywhere.
[...]
In How Video Will Take Over the World, McQuivey lays out a vision for a world in which individuals will be able to watch video nearly everywhere on [...]
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Posted on June 24th, 2008 by Raj Gajwani
From the Internet Retailer IRNewsLink for June 20, 2008, here’s the number one “hot tip” (out of 40) for online retailing success:
. 1. Web video has become a key tool in e-commerce. About 59% of Internet users view at least one video per week and viewing by [...]
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Posted on June 3rd, 2008 by Raj Gajwani
For your reading pleasure, and oldie-but-goodie: an excellent article by Bob Tedeschi in the New York Times last year surveyed the state of video in online retail. He reports on early innovations from 1-800-Flowers, Blendtec, and Golfsmith.
I found this article interesting because, about a year ago when it was written, Tedeschi noted that “Whether [...]
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Posted on June 3rd, 2008 by Raj Gajwani
A quick update on the 2007 holiday shopping season from JupiterResearch, courtesy of Phyllis Korkki of the New York Times:
A report from JupiterResearch indicates that retailers may want to take extra care with their online holiday marketing. The report found that even though overall holiday sales were sluggish in 2007, online sales remained strong. For [...]
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Posted on May 19th, 2008 by Raj Gajwani
Why do people shop?
It’s not just to acquire things they want or need. People shop because it makes them feel good.
Cheryl Lu-Lien Tan has an intriguing article in the Wall Street Journal called The Neuroscience of Retailing: Research Shows Shopping Can Make People Euphoric:
Research shows that people often do get a high from shopping [...]
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Posted on May 18th, 2008 by Raj Gajwani
The good people at Proclivity have gotten a nice bit of PR in the NYT tomorrow: Guessing the Online Customer’s Next Want, interviewing Proclivity’s CEO Sheldon Gilbert. Congratulations to Sheldon and the team!
SilverDock interviewed Sheldon Gilbert about Proclivity at last year’s Shop.org Annual Summit. Sheldon shared his thoughts on Proclivity’s behavioral targeting technology. [...]
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Posted on May 6th, 2008 by Raj Gajwani
Bob Tedeschi of the New York Times reports on how e-commerce retailers are using video to increase customer satisfaction. Some highlights:
Gordon Magee, head of Internet marketing for Drs. Foster & Smith, based in a Rhinelander, Wis., said a transition to video “will be seamless for us.” The company, Mr. Magee said, has in recent [...]
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