Posted on August 24th, 2009 by Raj Gajwani
Should your clothes come with instructions? American Apparel thinks so. American Apparel has launched its new “Le Sac Dress” with the pitch that you can wear it twelve different ways. So they’re using a series of product videos to demonstrate how to wear “Le Sac”. Interestingly, they’re also posting their fashion apparel videos to YouTube [...]
Filed under: YouTube, ecommerce, effective online video, online advertising, product demo, product video, video | No Comments »
Posted on February 11th, 2009 by Raj Gajwani
43.3% of Internet Retailers surveyed this past fall say that they plan to add “Video or Streaming Media” to their sites. This makes video the #1 new site feature — above personalization, alternate views, reviews, product configuration, and a host of other desirable features. As the online shopper becomes more sophisticated, and as everyone adds [...]
Filed under: ecommerce, effective online video, online retail, product video, retail, video | No Comments »
Posted on February 10th, 2009 by Raj Gajwani
Most retailers have only just begun experimenting with online product videos, but early indications point to product videos becoming a powerful sales tool. “Among the benefits of videos touted by Web retailers are a lower number of abandoned shopping carts, reduced return rates and higher sales,” says Jeffrey Grau, eMarketer senior analyst and author of [...]
Filed under: ecommerce, marketing, online retail, product video, shopping carts, strategy, video | No Comments »
Posted on February 9th, 2009 by Raj Gajwani
According to ComScore data, online shoppers are watching more and more retailer videos. The number of shoppers who watched retail video grew by 40% from October 2007 to October 2008. We think a better measure is PENETRATION — what percent of online shoppers are watching retail videos? By that measure, video usage grew from 17% [...]
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Posted on November 24th, 2008 by Raj Gajwani
Amazon.com has just launched their Holiday Toy List! It’s a pretty amazing new interface for visual shopping, based on the same technology as the Amazon Windowshop Beta (a.k.a. WindowShop.com). We at SilverDock are glad to have been a part of Amazon’s Holiday Toy List again this year. We produced a large number of product videos [...]
Filed under: SilverDock, ecommerce, effective online video | 3 Comments »
Posted on November 20th, 2008 by Raj Gajwani
CNBC reports that video is gaining more and more adoption in the retail channel. We’re definitely seeing that here at SilverDock. One of the more interesting revelations of 2008 is the diversity of online video formats. We see demand ranging from silent 15-second product clips (the “low cost, high volume” approach) all the way up [...]
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Posted on November 20th, 2008 by Raj Gajwani
Practical eCommerce reports on “Video for eCommerce” in the first of a new three-part series: Video raises the number of sales for featured products 30 percent on average, according to testing performed by Innovate Media, a California-based online video production company. “We’re seeing client after client with incredible video conversion rates, ranging from 12 percent [...]
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Posted on October 21st, 2008 by Raj Gajwani
Raj Gajwani, Founder and CEO of SilverDock.com, speaks with Natalie Pietrzykowski on Shop.org TV: Raj Gajwani is the founder & CEO of SilverDock. Raj previously co-founded WiseConnect, a venture-backed maker of software for retail store merchandising. As CFO and COO of WiseConnect (sold to BayLogics in 2001), he ran operations, finance, and strategy. Raj also [...]
Filed under: Shop.org TV, SilverDock, ecommerce, effective online video | 1 Comment »
Posted on October 21st, 2008 by Raj Gajwani
Ellen Davis of Shop.org, speaks with Bill Bass on Shop.org TV: Ellen Davis joined the National Retail Federation in 2002 and was named Vice President in 2008. She is responsible for helping shape NRF’s communications strategy, acting as a primary NRF spokesperson, and conducting analysis of NRF consumer research and industry trends. In 2007, Davis [...]
Filed under: Shop.org TV, cyber monday, ecommerce, marketing | No Comments »
Posted on October 21st, 2008 by Raj Gajwani
Pinny Gniwisch, Founder and EVP Marketing of Ice.com, speaks with Bill Bass on Shop.org TV: Pinny Gniwisch started his adult life in Rabbinical College of Canada and graduated from Sydney University with a masters in Jewish law. Always appreciating a challenge, in 1995 he moved into his family jewelry business and spearheaded sales in the [...]
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Posted on October 21st, 2008 by Raj Gajwani
Sally McKenzie of ecommerceconsulting.com speaks with Natalie Pietrzykowski on Shop.org TV: Sally McKenzie is a retail and online industry veteran with over 20 years of leadership success spanning brick & mortar, catalog and e-commerce channels. Her extensive experience covers merchandising, marketing, product development, web site operations and strategic planning functions. After beginning her career as [...]
Filed under: Shop.org TV, ecommerce | No Comments »
Posted on October 21st, 2008 by Raj Gajwani
Shop.org TV (produced by SilverDock) brings you this exclusive interview with Scott Silverman, Executive Director of Shop.org: Scott Silverman was named Executive Director of Shop.org in 2001. Previously, he had served as Vice President, Internet Retailing, for the National Retail Federation. He directs a number of internal and multichannel retailing initiatives and works closely with [...]
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Posted on September 21st, 2008 by Raj Gajwani
Here’s a big THANK YOU to the clients and visitors who joined us at the annual Shop.org Annual Summit in Las Vegas last week! The SilverDock team had a great time meeting all of you. Once again, we were pleased to be a Silver Sponsor of the show and Producer of “Shop.org TV”, a series [...]
Filed under: Shop.org TV, SilverDock, ecommerce, online retail | No Comments »
Posted on July 10th, 2008 by Raj Gajwani
From StreamingMedia.com: In a new report called How Video Will Take Over the World, Forrester Research analyst James McQuivey encourages companies to embrace a world where video is everywhere. [...] In How Video Will Take Over the World, McQuivey lays out a vision for a world in which individuals will be able to watch video [...]
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Posted on June 24th, 2008 by Raj Gajwani
From the Internet Retailer IRNewsLink for June 20, 2008, here’s the number one “hot tip” (out of 40) for online retailing success: . 1. Web video has become a key tool in e-commerce. About 59% of Internet users view at least one video per week and viewing by women is expected to grow by 55% [...]
Filed under: ecommerce, online retail, product video, retail, strategy, video | No Comments »