Forrester Research published a nice little report this spring called “Five Rules To Drive Video Traffic” (authored by by Bobby Tulsiani
with Mark Mulligan and Laura Wiramihardja).  Our friends at Ooyala are making this report available here.  There’s no “rocket science” in the report, but it does provide a nice review of basic best practices.  A quick summary of Tusliani’s conclusions:

1. Optimize video for search
2. Distribute video across the Web
3. Add context to the video on the Web page
4. Reduce video load time
5. Enable video sharing

Filed under: effective online video