Posted on August 24th, 2009 by Raj Gajwani
Should your clothes come with instructions? American Apparel thinks so. American Apparel has launched its new “Le Sac Dress” with the pitch that you can wear it twelve different ways. So they’re using a series of product videos to demonstrate how to wear “Le Sac”. Interestingly, they’re also posting their fashion apparel videos to YouTube [...]
Filed under: YouTube, ecommerce, effective online video, online advertising, product demo, product video, video | No Comments »
Posted on August 20th, 2009 by Raj Gajwani
Following up on yesterday’s post… perhaps the most valuable insight in Forrester Research’s report “Five Rules To Drive Video Traffic” (provided by Ooyala at that link) is their commentary on the key elements of a successful video strategy. I couldn’t agree more with the authors’ notes — it’s absolutely critical to set goals, identify your [...]
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Posted on August 19th, 2009 by Raj Gajwani
Forrester Research published a nice little report this spring called “Five Rules To Drive Video Traffic” (authored by by Bobby Tulsiani with Mark Mulligan and Laura Wiramihardja). Our friends at Ooyala are making this report available here. There’s no “rocket science” in the report, but it does provide a nice review of basic best practices. [...]
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Posted on August 12th, 2009 by Raj Gajwani
We all know that Search dominates online advertising. Today’s Wall Street Journal (while discussing Yahoo’s business prospects) provides some statistical illumination: People spend 34% of their media time online, compared with 35% watching TV, according to a recent study by Forrester Research. But TV’s percentage of ad spending is 31%, while the Internet draws only [...]
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Posted on August 11th, 2009 by Raj Gajwani
Christine Beardsell shares her thoughts on the potential of online video as a creative medium in a new ClickZ article. (Hat tip to Justin Foster for the reference!). Christine’s post is thoughtful, insightful, and surprising. Some of her conclusions: Picture Quality is less important than you think. In fact, Christine argues that informal video can [...]
Filed under: effective online video, online advertising, video | No Comments »