Our friends at LiveClicker are putting together a “Video Commerce Summit.” The one-day summit takes place on Tuesday June 2nd in Seattle (plus an opening reception at Safeco Field the night before).

I’m exited to see this purpose-built event come together.  While everyone knows that online video is a big deal for e-commerce, the massive retail conferences really only skim the surface.  The devil — and the money — is in the details.  That’s why a dedicated full-day seminar, with credible speakers and participants, is such a great idea.  As I write this, the summit’s attendee list is diverse and impressive.  It’s going to be a fun group, and together we’re going to push the envelope a little.

The summit agenda is packed with timely sessions, and I’m pleased to be moderating a morning panel with video innovators from eBags.com, Altrec.com, and OnlineShoes.com.  The agenda will cover topics including:

• How the web’s most innovative online retailers develop winning video content strategies
• Cutting costs by applying scarce video production resources effectively
• Video merchandising tips & tricks from the pros
• Proving the business case while breaking knowledge & organizational barriers
• Profiting from video SEO, affiliate video, video email, and on-site video alike
• How video acts as the lifeblood of profitable social media strategies

There’s some tasty icing on this cake, too… a private-suite opening reception at Safeco Field to watch the Mariners play the Orioles.

For more info, visit the Video Commerce Summit website. Attendance is limited to 50 qualified participants (as of today, I believe there are a few spots still available).

Filed under: effective online video