PermissionTV has released a survey on how marketers and agencies are planning to use online video in 2009.   By now, no one should be surprised by the results — everyone’s doing a LOT more online video in 2009.  In fact 77% of the respondents say that video will be “an important strategic initiative” this year.

Interestingly, traditional agencies and many digital agencies are not completely confident in their video competency.  That’s not surprising given the new challenges and skill-sets required for effective online video campaigns.  SilverDock did a record amount of business with agency partners in 2008; based on these results, we expect even more collaboration in the coming year.

Some highlights from the survey report:

• More than two thirds of respondents (67%) identified online video as a primary focus of their 2009 digital marketing campaigns.
• In Q2 of 2009, more than half (52%) of respondents expect to be implementing or extending an online video project, whereas currently less than one-third (32%) are doing so.
• A majority of respondents (63%) are most likely to invest in a branded content/video destination next year.
• Nearly 60% of respondents consider interactive video experiences to be the next evolution for online video.
• When asked how online video will enhance customer engagement, a vast majority (71%) stated it would help build brand awareness.

Filed under: marketing, online advertising, strategy, video, video campaign