eMarketer has a new report out, called “Retailers Take Note: Video Sells!”.

One of the biggest obstacles to retail video development, particularly in this economy, is high costs. “Nevertheless, seeing the sales lift from videos, retailers are exerting pressure on their suppliers to create video content,” says Mr. Grau. “This may be the year the logjam breaks.”

At SilverDock, we’re working hard to make video faster, better, and cheaper.  Why?  Because we know that retailers have unique demands for cost-effective and compelling video across lots of products and promotions.  With our “assembly line” approach, we can lower costs, reduce production time, and increase effectiveness in one fell swoop.

The bottom line?  Impressive product video and marketing video that increase your sales.

Filed under: effective online video, marketing, online advertising, online retail, product video